Julie Solomon

When it comes to Instagram, because that's really been my platform of choice since 2013. So I have been there through the ups and downs and the in-betweens. And I think that where most people get it wrong is that they get so lost in having to have to do it a certain way or trying to beat some kind of system or some kind of algorithm.

When it comes to Instagram, because that's really been my platform of choice since 2013. So I have been there through the ups and downs and the in-betweens. And I think that where most people get it wrong is that they get so lost in having to have to do it a certain way or trying to beat some kind of system or some kind of algorithm.

And what I have noticed throughout a decade plus of supporting people on Instagram and coaching them in order to build a brand and visibility there is that, yes, it's important to understand things like hashtags and SEO and viral hooks and all of those kinds of things. But really, at the end of the day, it just comes down to, do you have value-based content

And what I have noticed throughout a decade plus of supporting people on Instagram and coaching them in order to build a brand and visibility there is that, yes, it's important to understand things like hashtags and SEO and viral hooks and all of those kinds of things. But really, at the end of the day, it just comes down to, do you have value-based content

that is specifically talking to the person whose problem that you solve? And are you showing up as an authority and as someone that can educate them as being that solution provider as consistently as possible? And most of the time, people aren't doing that because they're so focused on these things that really just don't matter at the end of the day.

that is specifically talking to the person whose problem that you solve? And are you showing up as an authority and as someone that can educate them as being that solution provider as consistently as possible? And most of the time, people aren't doing that because they're so focused on these things that really just don't matter at the end of the day.

You know, it doesn't... And that's why, Hala, you know, I have a lot of people that will come to me and it's... wild that they've got tens, if not hundreds of thousands of followers and they make no money. And I'm thinking, how do you have all this and you don't make money? And it's because maybe they figured out a way to go viral or maybe they figured out some kind of

You know, it doesn't... And that's why, Hala, you know, I have a lot of people that will come to me and it's... wild that they've got tens, if not hundreds of thousands of followers and they make no money. And I'm thinking, how do you have all this and you don't make money? And it's because maybe they figured out a way to go viral or maybe they figured out some kind of

you know, giveaway process to gain a following, or maybe they did some collabs, but because they weren't creating that value from the get-go, because they weren't thinking about, what do I specialize in? What is my offer? Why do I want to pick up this phone and post something every day? It's like they completely missed the boat.

you know, giveaway process to gain a following, or maybe they did some collabs, but because they weren't creating that value from the get-go, because they weren't thinking about, what do I specialize in? What is my offer? Why do I want to pick up this phone and post something every day? It's like they completely missed the boat.

And before they know it, they're three months in or three years in or 10 years in, and then they come to me and they're like, Julie, I don't understand how I've kind of been trying to grow and piece milling it together. And maybe I've gotten to a thousand followers and nothing's happening.

And before they know it, they're three months in or three years in or 10 years in, and then they come to me and they're like, Julie, I don't understand how I've kind of been trying to grow and piece milling it together. And maybe I've gotten to a thousand followers and nothing's happening.

Or maybe I've gotten to a hundred thousand followers, but still nothing's happening because I'm not making any money. And so what's happening here? And so I think that for growth on Instagram, you really have to think about that through line. Are you just creating content just to create content? Because that is just a hobby.

Or maybe I've gotten to a hundred thousand followers, but still nothing's happening because I'm not making any money. And so what's happening here? And so I think that for growth on Instagram, you really have to think about that through line. Are you just creating content just to create content? Because that is just a hobby.

Or are you actually creating content to solve a problem for somebody, to be of service to someone, to be a solution provider for someone? Because that's how you actually end up monetizing it. And those are two completely different focuses.

Or are you actually creating content to solve a problem for somebody, to be of service to someone, to be a solution provider for someone? Because that's how you actually end up monetizing it. And those are two completely different focuses.

Yeah, I call those people cold creators that they are showing up to create content, but there is no warmth behind them focusing on building the know, like, and trust. And we even see this with a lot of massive influencers out there. You think about, you know, Charlie, I can't remember her last name, but she was on Dancing with the Stars. Her family had a reality show.

Yeah, I call those people cold creators that they are showing up to create content, but there is no warmth behind them focusing on building the know, like, and trust. And we even see this with a lot of massive influencers out there. You think about, you know, Charlie, I can't remember her last name, but she was on Dancing with the Stars. Her family had a reality show.

They went, her and her sisters went viral on TikTok. Yep. And now it's like, not only is there, all they talk about is how their mental health is just like all over the place. They can't show up. They can't be consistent. They're not happy. They're not fulfilled.

They went, her and her sisters went viral on TikTok. Yep. And now it's like, not only is there, all they talk about is how their mental health is just like all over the place. They can't show up. They can't be consistent. They're not happy. They're not fulfilled.

But a lot of the brand deals that they've started to do, whether that's product lines that they've launched or what have you, have now been pulled off the shelves because they're not converting. And the reason why is because they didn't take the time to build that know, like, and trust with their audience. They didn't take the time to

But a lot of the brand deals that they've started to do, whether that's product lines that they've launched or what have you, have now been pulled off the shelves because they're not converting. And the reason why is because they didn't take the time to build that know, like, and trust with their audience. They didn't take the time to

to really build a brand around the reputation that they wanted to have. They were just creating content for the sake of creating content and doing it on TikTok and blowing up, but now they don't have anything to show for it.

to really build a brand around the reputation that they wanted to have. They were just creating content for the sake of creating content and doing it on TikTok and blowing up, but now they don't have anything to show for it.

And there's a lot of creators that that has happened to over time that have gone on to maybe get a Sephora makeup deal, but then a year later, they don't have any makeup in the stores and it's because it can't sell.

And there's a lot of creators that that has happened to over time that have gone on to maybe get a Sephora makeup deal, but then a year later, they don't have any makeup in the stores and it's because it can't sell.