Julie Solomon

You can be funny and share entertaining-based content doing that.

So it's really about getting clear on what you want your brand to be because brand at the end of the day is just your reputation.

It is the perception that people have at whatever it is that you throw at them.

As long as that is corralled mostly to where you want it to be, then great.

But I think that's where people get lost is that they don't have it corralled mostly to where they want it to be.

They don't have that clarity in place.

And so they either find themselves oversharing or they find themselves holding completely back and it makes them feel like they're wrong in the process of trying to grow.

I mean, not if they're trying to use the internet as a way to market and sell their products or services.

And it's kind of the same way where even that word influencer, every person that is listening to this podcast, I know, I don't even have to know who they are to know that they're an influencer.

They are a person of influence.

And they could hear me say that and be like, well, no, but I'm a coach, but I'm an entrepreneur or I'm a course creator.

Yes, but you still are a person of influence.

you are showing up every day to serve, share, and sell in hopes of persuading someone to think differently, move differently, create differently, buy differently.

And so I think that it's about us really just realizing that we're all in sales, whether we want to admit it or not.

We're all creating influence, whether we want to admit it or not.

And it's really about

shifting that mindset to really own that.

Because I think that entrepreneurs are doing themselves a massive disservice if they aren't trying to the best of their ability to show up online and create visibility and create influence, because that is what ultimately leads to conversion.

And there's only two problems that people have when it comes to growth.

They either have a conversion problem or a visibility problem.