Julie Solomon

And most of the time that is due to their lack of

or their resistance towards really building a brand that attracts that visibility that they need.

Yeah, this is such a great question.

When it comes to Instagram, because that's really been my platform of choice since 2013.

So I have been there through the ups and downs and the in-betweens.

And I think that where most people get it wrong is that they get so lost in having to have to do it a certain way or trying to beat some kind of system or some kind of algorithm that

And what I have noticed throughout a decade plus of supporting people on Instagram and coaching them in order to build a brand and visibility there is that, yes, it's important to understand things like hashtags and SEO and viral hooks and all of those things.

But really, at the end of the day, it just comes down to, do you have value-based content that is specifically talking about

to the person whose problem that you solve?

And are you showing up as an authority and as someone that can educate them as being that solution provider as consistently as possible?

And most of the time, people aren't doing that because they're so focused on these things that really just don't matter at the end of the day.

And that's why, Hala, I have a lot of people that will come to me and it's wild that they've got

tens, if not hundreds of thousands of followers, and they make no money.

And I'm thinking, how do you have all this and you don't make money?

And it's because maybe they figured out a way to go viral, or maybe they figured out some kind of giveaway process to gain a following, or maybe they did some collabs.

But because they weren't creating that value from the get-go, because they weren't thinking about, what do I specialize in?

What is my offer?

What

why do I want to pick up this phone and post something every day?

They completely missed the boat.