Julie Solomon

And before they know it, they're three months in or three years in or 10 years in.

And then they come to me and they're like, Julie, I don't understand how I've kind of been trying to grow and piece milling it together.

And maybe I've gotten to a thousand followers and nothing's happening.

Or maybe I've gotten to a hundred thousand followers, but still nothing's happening because I'm not making any money.

And so what's happening here?

And so I think that for growth on Instagram, you really have to think about that through line.

Are you just creating content just to create content because that is just a hobby?

Or are you actually creating content to solve a problem for somebody, to be of service to someone, to be a solution provider for someone?

Because that's how you actually end up monetizing it.

And those are two completely different focuses.

Yeah, I call those people cold creators, that they are showing up to create content, but there is no warmth behind them focusing on building the know, like, and trust.

And we even see this with a lot of massive influencers out there.

You think about Charli, I can't remember her last name, but she was on Dancing with the Stars.

Her family had a reality show.

Her and her sisters went viral on TikTok.

And now it's like, not only is there, all they talk about is how their mental health is just like all over the place.

They can't show up.

They can't be consistent.

They're not happy.

They're not fulfilled.