Julie Solomon

But a lot of the brand deals that they've started to do, whether that's product lines that they've launched or what have you, have now been pulled off the shelves because they're not converting.

And the reason why is because they didn't take the time to build that know, like, and trust with their audience.

They didn't take the time

to really build a brand around the reputation that they wanted to have.

They were just creating content for the sake of creating content and doing it on TikTok and blowing up, but now they don't have anything to show for it.

And there's a lot of creators that that has happened to over time that have gone on to maybe get a Sephora makeup deal, but then a year later, they don't have any makeup in the stores and it's because it can't sell.

Yeah.

And I want to scale us out a little bit because if people don't have an understanding of the foundation, there's no strategy that's going to be able to support them.

So when coaches, entrepreneurs, creators come to me because they want to build a brand online and they want to be able to monetize that, there's three challenges that consistently come up.

One is they don't know how to build a brand that attracts what I call a faithful following.

So we can talk about that.

They don't know how to hold space to either sell their offers online.

So again, they're creating content for the sake of creating content.

But when it actually comes to them creating an offer, be it a course, a consulting agency, a membership, what have you, they kind of get stuck.

And so they don't know how to sell themselves and they don't know how to sell multiple offers out there.

They don't even know how to position themselves for brand partnerships.

Or they're terrified of selling.

They're terrified of showing up, being seen, sharing their wisdom, sharing their education and their authority because they don't want to be judged and all of the things that come with that.

And so really with the first piece of this is building a brand that attracts.

And so, as I mentioned before, a brand is essentially your reputation and how you're showing up in your messaging and your content and how you really use that in your marketing.