Julie Solomon

And a brand has to feel magnetic from the get-go.

The brand as a whole, it's not just the piece of content, but it has to feel magnetic to the viewer, to the potential follower.

And the way to make it feel magnetic in your messaging is to speak directly to one person.

And people will always say to me, Julie, I feel like you're talking directly to me.

And that's because I am.

I am talking to one person, whether that's my email content, my real captions, my Instagram stories, my podcasts.

However, it connects on so many different facets and levels that different types of people are able to identify with the brand because I'm putting it out for one specific person.

And that's what makes it so attractive.

And so it's not like I have to only talk to this type of demographic that has to be rigid in this way, but I'm talking to one specific type of person with one specific type of problem.

And that's why attraction versus repelling is so important.

If you're going to attract the right people into your world, you also have to repel.

They're the same coin, just both ends of the coin.

And in order to, I think, really accomplish this, you have to be so hyper-focused on who you're talking to because there are a lot of restrictions and a lot of things that we can't control when it comes to Instagram and the algorithm and the changes when you're in that space.

But if you go into it with the strategy of knowing who you're talking to and talking to that one person, it really, really helps.

Here's the other thing too, though, Hala.

I get a lot of people that will come to me and they're like, but Julie, I know I can help a lot of people.

So it's hard for me to talk to one person when I know that I'm meant to help a lot of people.

And my answer to that is always, well, of course you can.

Of course you can help a lot of people.

The truth is even in my own business, Hala, and you know this, there's many things that I do in my business.