Julie Solomon

I have courses and coaching containers that include a lot around money mindset, strategy, sales funnels, messaging, content creation, scaling offers, brand deals, online coaching, and how all of that works together.

I teach so many different things.

But the thing that matters is that I have this A to Z situation happening.

And this is what anyone that's listening, you need to start thinking about your brand, your messaging, and your content this way.

In essence, I'm going to draw a line from A to Z. And this is where I introduce who I'm speaking to and how I can help them.

And so it's...

You are here and through my content and through how I consistently show up and through all the different facets and ways that you're going to connect with me, I am going to get you from here to here.

And that is where everyone's brand brilliance lies.

Everyone has a unique way that they do this, that only they do it.

So in order to attract, in order to build a brand and a following that's sustainable, it has to speak to one person and it's got to create that transformation and that through line with everything that you do.

The other thing that I think can let people off the hook is that they feel like when they do that, they're like, okay, well, how am I going to get my podcast and my emails and my content?

How am I going to get all of this to connect to this one person?

And it's like, well, let's just be honest.

In order to be intrigued and attracted to someone's brand, you don't have to identify with 110% of it.

All you have to do is kind of identify to one facet of it.

And so don't be afraid to talk to that one person about the things that they're going through, about where they're at now and about how you can help them, because that's going to attract more of them into the various facets of the content that you create over time.

And so that's really where I love to start when I'm working with people.

And that's what we do inside my revenue growth lab.

You know, when I really can get some of that high touch support with people, we do some of this in my mastermind as well.

But it's about really creating that foundation first so that when things do start to pop off or when things get challenging or when Instagram wants to change the algorithm for the 15th time in the day, it's not going to dictate your ability to grow, to convert and to be visible.