Julie Solomon

Well, a big thing is, and we mentioned this a little bit earlier, is that they're not thinking of their brand as a business.

So they're showing up online and they're wanting to grow a following and they're wanting to create content, but there's no through line of, okay, but why?

I'm a firm believer in you have to have something to sell at the end of this.

Otherwise, you just have to get really honest with yourself that what you're creating is a hobby that's probably not going to make you a lot of money.

So whether you're selling your own products and services or whether you're selling your own platforms, right, be it a podcast or things like that, you have to have something that is monetizable.

And most people, they tend to get lost in that when they're just focusing on building a brand or content creation solely.

So that's the first piece that I really love to walk people through.

And this is what we do inside the Revenue Growth Lab.

It's really about how are you selling offers and how are you creating content that doesn't feel salesy?

And how are you able to create and maybe sell multiple different things at once?

You know, an example of my own business, I've got courses, I've got coaching containers, I've got masterminds, I've got a podcast that I monetize, I've got brand deals that I do.

And because I have positioned my brand in a way that there is a timeline of these offers and there's a through line with everything that I create that leads to some kind of monetizable call to action, it works.

And I think that most people tend to get stuck there.

They don't focus there.

And then before they know it, they either have no visibility and no conversion or they've started to build visibility, but they're not making any money off of it.

And that is the fastest way to burn out.

Yes.

With the Revenue Growth Lab, it is simple.

It's a three-month container where you get access to myself and my executive team.

And we come in and we help you grow revenue.