Julie Solomon

I did a post about what is real behind the Instagram facade.

And one of those things for me is that I tend to be a pretty private person when it comes to my family, when it comes to my faith, when it comes to just a lot of things.

There's a lot about my personal life that is very sacred to me, and it's just not up for mass consumption.

However, I battle with that because it's so easy to go on a platform like Instagram and to start seeing people that just... It feels like it's just so easy for them to just share everything and...

give everything and let people into just the really, what I would call very private and personal aspects of their life.

And for a lot of those people, that is actually what helps build that following and build that engagement and build that community.

And so I'll second guess myself with this double-edged sword, if you will, of how do I show up vulnerably and how do I let people in, but I do it in a way that feels right for me.

I do it in a way where I don't feel like I am basically marketing my family as a way to gain a following or using that as a way to build a business.

Not that there's anything wrong with that.

I have lots of friends that are in the content creator space that their brand and their business heavily relies on their lifestyle and their personal life and their family dynamics.

But for me, that just never felt in alignment.

And so I have to battle that.

But the way that I like to focus on it is, and this really goes back to why I do what I do as a coach and why I love to help people build brands is that, yes, vulnerability is important and we need to be vulnerable no matter what we're sharing.

But vulnerability does not necessarily equal having to open up every aspect of your life.

Just as having a large following doesn't mean that you have to be overtly visible.

You get to decide what visibility means to you.

And the way that I really like to hone in on that is you can be inspiring and be visible without opening up aspects of your life that you want to keep private.

You can build authority and create authority-based content doing that.

You can...

be educational and share educational-based content doing that.