Julie Solomon

It doesn't matter if they're more expensive than the sunscreen because what I need are the sunglasses.

I don't need the sunscreen.

And so I think that that's really the first step of going back as like, we've got to really refine the offers first.

We gotta know what you're selling, know who you're selling to, understand the transformation that it provides so we can actually price it accordingly.

And then at that point, then you can set it up on automation.

And I see this all the time.

And I don't know, Hala, and maybe those listening have that experience.

For example, someone coming into, I have a program called Pitch It Perfect that helps people land paid brand deals.

Someone's not going to purchase Pitch It Perfect if what they need is the revenue growth lap.

Even though Pitch It Perfect is cheaper than the Revenue Growth Lab, they're not going to purchase that if what they need is the Revenue Growth Lab.

And so that's just another mindset thing of those that may be listening.

If you keep either holding back on creating offers or if you're creating these really low ticket offers because you think that's going to get you to sales faster, it's just not the case.

And what that ends up doing and how this relates to automation is that if you don't have your offer streamlined from the get-go and you're not making the money that you need to make to sustain your offers, then you're just going to keep creating more and more and more and more offers, thinking that you need to create more in order to make more money, when really you probably just don't have it effectively strategized out.

Yes.

So I am a huge believer and I coach people on getting away from pain point marketing, which is what you're talking about, and more into desire-based marketing.

So what I mean by that is that someone that is currently in pain, it doesn't necessarily mean that they're ready to get out of it.

And the reason why is because a lot of times people don't really know what they may be looking for.

They don't know why they're in pain.

They don't know why this is happening.

And I'll give you an example.