Julie Solomon

They're actually looking for a solution.

They're not just looking for more validation of their pain.

Yes.

Instead of talking about the how-tos, and I love this example that I love to give to people.

Let's say if you wanted to go on your dream vacation and you called up a travel agent and you're like, okay, I want to go to Bali.

And she was like, okay, I know what I need to tell you.

Let me tell you about what the bathroom and the airplane's gonna look like on the way to Bali.

and you're sitting here like, I don't give a crap about what the bathroom and the airplane looks like.

Tell me what I'm going to feel like when I'm sitting on the beaches of Bali in a hammock with a pina colada in my hand.

Sell me the dream.

Sell me the desire.

Sell me the transformation.

I don't care what the seat looks like in the plane.

And I think a lot of times that's what we're doing.

We're selling the features.

We're selling the how-to.

We're selling what you're going to get instead of really painting that picture of the desire.

And I think that that's where if most people can start just really focusing in on that, they're going to see a massive difference, not only in their engagement and their following, but most importantly, who they're calling in and how faster they're going to convert those people.

A million percent.

I can't tell you how many students and clients that I have that make thousands and thousands of dollars a month with 300 followers, 800 followers, 1,000 followers.