Julie Solomon

A large following does not equal more money.

It just doesn't.

And I think a lot of times...

For some reason, just people make up and tell themselves that.

And what's interesting about this too, Hala, is that Instagram has now come out and said that a large following does not necessarily equal more monetization.

Brands have come out and said, we actually want to work with nano and micro influencers over the macro and the celebrity influencers because they have a more engaged audience.

They convert more consistently for us.

their audience trusts them more.

They're more engaged in the content that they're creating.

And so that's just a huge myth that needs to be busted.

Higher following does not equal more money.

In fact, in my Pitch It Perfect program, the majority of people that are landing paid brand deals consistently, daily, weekly, have less than 3,000 followers.

They're making far more than the ones that spent all of their time trying to get to some magical 100K number or something like that.

And it goes back to what you said, Hala, about you may not have the biggest podcast in the world, but where your genius really lies is understanding what the podcast sponsors need and want and what's going to actually get the deal done.

And that's where you spend your time.

That's what you invest your relationships in.

That's what you make sure that you're educated on and you're on the tip of the arrow on.

That's what you hustle for, not only for your podcast, but for your network of podcasters and the people that work for you.

And that's why you're able to get that done.

It's really about the intention because where your intention goes, the energy and the money will flow.