Julie Solomon

And that is just a mindset shift that I think people need to really reframe for themselves.

Because two, each level of growth is going to require a different mindset level.

And to me, I like to think of it more about money.

It's like the following ship is great, but it doesn't really matter if no one's engaging with you.

I would rather have a thousand followers who are literally eating up everything that I say and buying everything that I offer versus a hundred thousand followers that could give two flying craps about what I'm doing.

And that's just me personally, because the thousand followers that are buying and showing up every day, that's more sustainable than the hundred thousand that aren't.

Hashtags, I think, still work on a platform like TikTok, right?

Because TikTok is more of a search engine.

It's an SEO like YouTube is.

Instagram is not yet.

They're trying to get there.

They're implementing more AI, which is why now if you go to that search tab, you'll see like the AI stuff up there.

You see them trying to get there.

But the platform, the infrastructure of the Instagram platform was not built as a SEO platform.

So things like keywords and hashtags, it may allow you to search for something, but it's not going to really optimize your content the way that it does on a TikTok or YouTube.

So I agree with your team.

I don't waste any time on hashtags.

I think they can be useful if you are searching for a specific type of thing.

Like, for example, a couple of weeks ago, I was searching blonde Biolage hair, right?

And so I put it into the search.