Julie Solomon

Like in a specific location, I feel like it was.

Yeah.

And just to like, maybe I'll find some like reels or photos for inspiration, but we're not using hashtags in the way to like actually convert someone or to gain followers.

I think it's just more about an awareness tool.

I do think where people are really winning on Instagram as of now this year, and we're recording this on May 16th, 2024.

I think that what's coming back, which is really exciting to me, is more of that what I call talking head.

So it's where someone is standing in front of the camera and they're literally just talking and they're sharing either an authority-based piece of content, an educational-based piece of content, an inspirational-based piece of content, or an entertaining-based piece of content.

those things are doing really, really well.

Of course, things like inspirational quotes and things like memes always do well in terms of being shared and saved, but it doesn't necessarily mean that the account is going to be followed and that there's going to be a know, like, and trust built with that creator itself.

So that's just a little nuance with content like that.

I believe in having hooks.

So what I mean by that is a subliminal hook, a pit stop hook, what's going to make someone stop scroll.

And you can do that either visually or you can do that with the actual caption.

Other things that people will do, and I know that I can do this on video, like if I was starting a reel, for example, I could start by kind of like making some noise.

with my mug because that catches people's attention.

Or Holly, you have a really pretty necklace on right now.

So if you were going to start a reel, you could tap your necklace and that would be a subliminal hook.

It catches people's eye.

So those things do really well.

Also starting your reel in the middle of what your quote unquote script would be.