Menu
Sign In Search Podcasts Charts People & Topics Add Podcast API Blog Pricing

Julie Solomon

๐Ÿ‘ค Speaker
700 total appearances

Appearances Over Time

Podcast Appearances

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Julie Solomon: How to Monetize Your Instagram Brand Even with a Small Following | Marketing | YAPClassic

So you'll see people say,

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Julie Solomon: How to Monetize Your Instagram Brand Even with a Small Following | Marketing | YAPClassic

yes, but, and then they'll go into what they're saying.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Julie Solomon: How to Monetize Your Instagram Brand Even with a Small Following | Marketing | YAPClassic

And so they're not starting it with, hey, my name's so-and-so and today I'm gonna be teaching you about this.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Julie Solomon: How to Monetize Your Instagram Brand Even with a Small Following | Marketing | YAPClassic

It's like, yes, but did you know that this is really this?

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Julie Solomon: How to Monetize Your Instagram Brand Even with a Small Following | Marketing | YAPClassic

That is a lot more intriguing.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Julie Solomon: How to Monetize Your Instagram Brand Even with a Small Following | Marketing | YAPClassic

And so it's just about doing those things in the talking head format that I think are doing really well.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Julie Solomon: How to Monetize Your Instagram Brand Even with a Small Following | Marketing | YAPClassic

Instagram also just said that they are favoriting, whatever that means for them, reels that are around 30 to 90 seconds right now versus the ones that are seven to eight seconds.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Julie Solomon: How to Monetize Your Instagram Brand Even with a Small Following | Marketing | YAPClassic

So the seven to eight seconds reels, they may get more views because they kind of go on that loop, but they may not get the longer reach and engagement and saves and shares as the longer form.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Julie Solomon: How to Monetize Your Instagram Brand Even with a Small Following | Marketing | YAPClassic

So longer form content is coming back.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Julie Solomon: How to Monetize Your Instagram Brand Even with a Small Following | Marketing | YAPClassic

Talking head content is coming back.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Julie Solomon: How to Monetize Your Instagram Brand Even with a Small Following | Marketing | YAPClassic

And another thing, and I preach it a lot inside my programs, I'm a huge proponent of Instagram stories, Hala.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Julie Solomon: How to Monetize Your Instagram Brand Even with a Small Following | Marketing | YAPClassic

That's where I really feel that people convert.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Julie Solomon: How to Monetize Your Instagram Brand Even with a Small Following | Marketing | YAPClassic

So you may get more reach.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Julie Solomon: How to Monetize Your Instagram Brand Even with a Small Following | Marketing | YAPClassic

You may build the know, like, and trust.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Julie Solomon: How to Monetize Your Instagram Brand Even with a Small Following | Marketing | YAPClassic

You may get more interest in feed content.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Julie Solomon: How to Monetize Your Instagram Brand Even with a Small Following | Marketing | YAPClassic

But where you're really building that long-term like, oh, I want to work with this person.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Julie Solomon: How to Monetize Your Instagram Brand Even with a Small Following | Marketing | YAPClassic

I want to buy from this person is in Instagram stories.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Julie Solomon: How to Monetize Your Instagram Brand Even with a Small Following | Marketing | YAPClassic

So my rule of thumb that I share with a lot of my clients when it comes to a content plan and a content schedule, and this is for any of those people who don't have any more time in the day,

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Julie Solomon: How to Monetize Your Instagram Brand Even with a Small Following | Marketing | YAPClassic

to create content.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Julie Solomon: How to Monetize Your Instagram Brand Even with a Small Following | Marketing | YAPClassic

This is just my personal take and what I have seen that works well for people in terms of consistency.