Julio Torres
👤 SpeakerAppearances Over Time
Podcast Appearances
She has to, like, download something?
No.
How long have you been working on these color theories?
I think I was just compiling a list for a long time.
And then I thought, oh, wait, all these thoughts can be a show.
Was there a color you started with?
I think actually it might have been navy blue.
Yeah.
Because I think it helped me put a name to the thing that I was displeased with.
And it addresses the...
the frequent lie coming from Navy Blue, which is I'm just blue.
Because any bureaucratic system is going to say, this is just logic.
It's just how it is.
It's perfectly reasonable.
It's perfectly logical.
But no, there's something hidden there, and that's hidden in black.
No, no, of course not.
Yeah, it's tricky.
Well, Sola does something that a lot of navy blue companies love doing, which is presenting itself as beige.
Meaning kind, soft, welcoming, inoffensive, sweet.