Juri Kaljundi

So the conversion there has been really bad actually.

So yeah, we still experiment, but neither retargeting or Google AdWords or Facebook actually work for us.

We're kind of big believers into kind of indie businesses.

So I kind of, I like really what Bryce Roberts, the VC, is doing with Indie.VC and many other initiatives where you kind of, there is so much, so many of these kind of bootstrap companies you see nowadays.

Basecamp is a big kind of role model for us, Atlassian and so on.

So there are these kind of companies.

I think it's more about where the product is taking us.

And while we started from features, we have become now or are becoming like a full continuous performance management suit.

So we are going more into selling to HR departments, CEOs, larger companies and so on.

So going kind of upstream there is very important for us.

With our co-founders, like we sit down each quarter and discuss, should we raise financing?

And each time we have said that, no, we like this lifestyle.

Um, we haven't kind of discussed that actually, but I mean, we are kind of serial entrepreneurs ourselves with another businesses.

So, I mean, a million dollars for three people wouldn't be life changing in any way.

So, I mean, uh, we can make more from our salaries that way, actually.

Um,

It was quite a mix, actually.

So we made some money out of it, but we started it actually back in 2000, which was an owner recruitment company, which I expanded in Europe across 10 plus countries.

Did a lot of mistakes there, spent huge amounts of venture capital and so on.

How much?