Justin Colby

And what do you tell people about like how long should they test you guys out? Right. I mean, I have my answer. Because I hate when people go to motivatedsellers.com, they buy some leads for a month. Oh, I didn't really get much or whatever. That's not a runway. You got to give yourself a runway of really trying a marketing channel.

And what do you tell people about like how long should they test you guys out? Right. I mean, I have my answer. Because I hate when people go to motivatedsellers.com, they buy some leads for a month. Oh, I didn't really get much or whatever. That's not a runway. You got to give yourself a runway of really trying a marketing channel.

Maybe. Maybe. But they would come back if they did.

Maybe. Maybe. But they would come back if they did.

So give yourself a budget of 30 leads and you're averaging $150 a lead on average, right?

So give yourself a budget of 30 leads and you're averaging $150 a lead on average, right?

$4,500.

$4,500.

Then I think that's a fair runway. And the reason why I say that is because I believe if you're going to do a marketing strategy at a bare minimum, minimum, minimum, minimum, you got to run for 90 days, right? Continually spend into it, continually bring in leads and focus on your nurture and follow-up.

Then I think that's a fair runway. And the reason why I say that is because I believe if you're going to do a marketing strategy at a bare minimum, minimum, minimum, minimum, you got to run for 90 days, right? Continually spend into it, continually bring in leads and focus on your nurture and follow-up.

Well, and because at the end of the day, if you did it seriously, you're going to have real lead flow every day, every week, every month, and then it's just a matter of conversion. are you able to convert the deal and convert the list or lead? And that's why I tell the people like, When we go into any new marketing channel, so probably the newest I'm aware that we've tried was TV. Okay.

Well, and because at the end of the day, if you did it seriously, you're going to have real lead flow every day, every week, every month, and then it's just a matter of conversion. are you able to convert the deal and convert the list or lead? And that's why I tell the people like, When we go into any new marketing channel, so probably the newest I'm aware that we've tried was TV. Okay.

So I've never done TV. This year we did TV. Or the end of last year we did TV. So Q4 of last year we started TV. Okay. So I was like, dude, everyone, you know, people are doing it. They're finding success. Let's try TV out. I've done everything. PPL, PPC, direct mail, cold calling floors. I built my, like I've done it all. I've never done TV. So I tried that.

So I've never done TV. This year we did TV. Or the end of last year we did TV. So Q4 of last year we started TV. Okay. So I was like, dude, everyone, you know, people are doing it. They're finding success. Let's try TV out. I've done everything. PPL, PPC, direct mail, cold calling floors. I built my, like I've done it all. I've never done TV. So I tried that.

That's the most recent like marketing strategy. Okay. I said, if I can go 90 days and or up to six months and break even, it's a keeper. The reason being is because then I know over a longer runway, all those leads will turn into profitability. Right now, not everyone has the luxury of I'm 20 years in this business. Right. And so I just I have a team.

That's the most recent like marketing strategy. Okay. I said, if I can go 90 days and or up to six months and break even, it's a keeper. The reason being is because then I know over a longer runway, all those leads will turn into profitability. Right now, not everyone has the luxury of I'm 20 years in this business. Right. And so I just I have a team.

I have people like I'm different than a lot of people. But how I look at it is similar to how I believe most people should go do motivated sellers dot com for 90 days. If you break even from profitability's point, keep going because now you still have a database of leads that you can continue to work while also bringing in new leads.

I have people like I'm different than a lot of people. But how I look at it is similar to how I believe most people should go do motivated sellers dot com for 90 days. If you break even from profitability's point, keep going because now you still have a database of leads that you can continue to work while also bringing in new leads.

That's where the profitability comes because you're bringing in the old leads that convert and still breaking even on the new leads. Over time, you look back at the end of your year, you will be up at a minimum of 3x because there's four quarters. So if you bring it, break even on quarter one and profitable for three quarters, you're going to be at a three X almost every time.

That's where the profitability comes because you're bringing in the old leads that convert and still breaking even on the new leads. Over time, you look back at the end of your year, you will be up at a minimum of 3x because there's four quarters. So if you bring it, break even on quarter one and profitable for three quarters, you're going to be at a three X almost every time.