Justin Colby

Yeah. Again, shocker, I coach you. That's exactly how I got my first deal, right? You just were ahead of the curve in the fact that you have software now, REI Lean Machine and others that can actually give you access to listings. And I was just cold calling realtors. Crazy.

Yeah. Again, shocker, I coach you. That's exactly how I got my first deal, right? You just were ahead of the curve in the fact that you have software now, REI Lean Machine and others that can actually give you access to listings. And I was just cold calling realtors. Crazy.

You know, it's funny, a lot of people, and I still to this day, REILive.co, we focus for the people that don't have marketing budget, we focus on realtors. And the reason being, People say all the time, you need to find motivated sellers. Like that's our industry quote. Like, oh, what's the best way to find motivated sellers? They are literally everywhere because they're on the MLS.

You know, it's funny, a lot of people, and I still to this day, REILive.co, we focus for the people that don't have marketing budget, we focus on realtors. And the reason being, People say all the time, you need to find motivated sellers. Like that's our industry quote. Like, oh, what's the best way to find motivated sellers? They are literally everywhere because they're on the MLS.

There's no higher sign of motivation than a listed property. They are trying to actively sell their home. Now, What we need to do is be good negotiators and salesmen and show the other side the value that we see and why, right? And if you do that, then you can win the game. But going and getting a free deal is great.

There's no higher sign of motivation than a listed property. They are trying to actively sell their home. Now, What we need to do is be good negotiators and salesmen and show the other side the value that we see and why, right? And if you do that, then you can win the game. But going and getting a free deal is great.

I want to say the national average on deal cost is about five grand if you talk about spending money. And that's on average across platforms. So it could be a little bit higher, a little bit lower, depending, but If you make 10 grand on ad spend, you're effectively netting five just from the cost of the deal.

I want to say the national average on deal cost is about five grand if you talk about spending money. And that's on average across platforms. So it could be a little bit higher, a little bit lower, depending, but If you make 10 grand on ad spend, you're effectively netting five just from the cost of the deal.

But if you go to get a deal from a realtor for free and make five grand, you've netted the same amount and you didn't have to go spend the money and take the risk. So I'm still a massive proponent of working with realtors. That's how many deals did you do out of the gate kind of with realtors before you started spending money on marketing?

But if you go to get a deal from a realtor for free and make five grand, you've netted the same amount and you didn't have to go spend the money and take the risk. So I'm still a massive proponent of working with realtors. That's how many deals did you do out of the gate kind of with realtors before you started spending money on marketing?

You did 10 or 12 deals with realtors before you started spending money. Yep. You must have a great coach.

You did 10 or 12 deals with realtors before you started spending money. Yep. You must have a great coach.

Yeah, no, you know, that is one thing that people don't realize. You build a good relationship with a realtor and they will feed you forever. And it's not like you can buy typically most homeowners own one home. So typically you do one deal with one homeowner. It's great, but you're done. Realtors will feed you for that. I still do deals with realtors in Phoenix.

Yeah, no, you know, that is one thing that people don't realize. You build a good relationship with a realtor and they will feed you forever. And it's not like you can buy typically most homeowners own one home. So typically you do one deal with one homeowner. It's great, but you're done. Realtors will feed you for that. I still do deals with realtors in Phoenix.

I haven't lived in Phoenix for four years and it has not been one of my main markets for a very long time. Right. Probably two years before COVID. So call it 2019. Uh, so my point to that is I still make money from the relationships, but that's true about everything, right? That's true about the relationship you build with a homeowner on the phone.

I haven't lived in Phoenix for four years and it has not been one of my main markets for a very long time. Right. Probably two years before COVID. So call it 2019. Uh, so my point to that is I still make money from the relationships, but that's true about everything, right? That's true about the relationship you build with a homeowner on the phone.

When you're on the phone, a lot of people get into the numbers and start negotiating, trying to wheel and deal with a homeowner. And like, They don't even know you or what you're doing. And next thing you know, you're trying to negotiate them to a low price. Right. So focusing more on the relationship, the conversation and being sincere, that has always proved to be a better tactic.

When you're on the phone, a lot of people get into the numbers and start negotiating, trying to wheel and deal with a homeowner. And like, They don't even know you or what you're doing. And next thing you know, you're trying to negotiate them to a low price. Right. So focusing more on the relationship, the conversation and being sincere, that has always proved to be a better tactic.

You come from a place of sales. What was it like converting from realtor? And I think you're still doing deals with realtors, correct? Yeah. Well, you've also just came from. The most recent came from a realtor as well. Yep. And you've done however many deals direct to homeowner. What, what is, what is the pros and cons that you've experienced between the two? Like, is there one you prefer?

You come from a place of sales. What was it like converting from realtor? And I think you're still doing deals with realtors, correct? Yeah. Well, you've also just came from. The most recent came from a realtor as well. Yep. And you've done however many deals direct to homeowner. What, what is, what is the pros and cons that you've experienced between the two? Like, is there one you prefer?