Justin Colby
๐ค SpeakerAppearances Over Time
Podcast Appearances
Is it really just like they both work? It's just function of finding enough time to work them both. What, what are your thoughts between the two?
Is it really just like they both work? It's just function of finding enough time to work them both. What, what are your thoughts between the two?
So, yeah, you know, listen, and again, this just goes back. Most people try to take a YouTube university approach. There's 62 different ways people are teaching on YouTube. There's no congruencies. No one's holding your hand. I'm not even saying those 62 are wrong. But if you just are trying the best you can, again, it goes back to just like knowledge versus wisdom.
So, yeah, you know, listen, and again, this just goes back. Most people try to take a YouTube university approach. There's 62 different ways people are teaching on YouTube. There's no congruencies. No one's holding your hand. I'm not even saying those 62 are wrong. But if you just are trying the best you can, again, it goes back to just like knowledge versus wisdom.
If you're just trying to do it because you know the process of doing it, it's like a recipe, right? Like, you know, the recipe needs four eggs and, you know, it needs flour and, you know, it needs salt. And, you know, but you don't know the measurements and you don't know what sequence that you want to add these things.
If you're just trying to do it because you know the process of doing it, it's like a recipe, right? Like, you know, the recipe needs four eggs and, you know, it needs flour and, you know, it needs salt. And, you know, but you don't know the measurements and you don't know what sequence that you want to add these things.
And should stuff be cooked like not having someone showing you how to bake that cake, so to speak, right? is really of detriment because there is a lot of different ways to do this at very low cost. I mean, I literally am looking at my own business right now and we have really high costs on some of our marketing.
And should stuff be cooked like not having someone showing you how to bake that cake, so to speak, right? is really of detriment because there is a lot of different ways to do this at very low cost. I mean, I literally am looking at my own business right now and we have really high costs on some of our marketing.
We're debating whether we want to get rid of it to just go into a lower cost, wider volume. lead flow, right? And I'm 18 years in this space and I'm still trying to figure out always what is the best. I pride myself on being someone that is the tip of the spear. So I'll go try things for everybody and then I'll bring it back like, hey, this really works or hey, this didn't really work.
We're debating whether we want to get rid of it to just go into a lower cost, wider volume. lead flow, right? And I'm 18 years in this space and I'm still trying to figure out always what is the best. I pride myself on being someone that is the tip of the spear. So I'll go try things for everybody and then I'll bring it back like, hey, this really works or hey, this didn't really work.
Don't do it. Because then you might ask, hey, should I do this thing? And I realized it didn't work. I'll tell you no. But the reality is it's an ever fluid business, right? Like There is a small handful of people, very small, and they have been around about the same amount of time I've been around.
Don't do it. Because then you might ask, hey, should I do this thing? And I realized it didn't work. I'll tell you no. But the reality is it's an ever fluid business, right? Like There is a small handful of people, very small, and they have been around about the same amount of time I've been around.
That literally has stuck to the same thing, doing the same thing every day, same marketing strategy, etc. And it has worked for them. For the most part, 99% of our space should diversify what we're doing. Yep. On market, off market, free and paid.
That literally has stuck to the same thing, doing the same thing every day, same marketing strategy, etc. And it has worked for them. For the most part, 99% of our space should diversify what we're doing. Yep. On market, off market, free and paid.
And give yourself the runway. Like you can't too often. I see everyone start to measure themselves 30 days in 60 days in 90 days in and they measure themselves. They critique themselves. They judge themselves or they judge, you know, they point fingers, the market, the interest rates of this, the, that. You didn't even give yourself enough time to find the success, right?
And give yourself the runway. Like you can't too often. I see everyone start to measure themselves 30 days in 60 days in 90 days in and they measure themselves. They critique themselves. They judge themselves or they judge, you know, they point fingers, the market, the interest rates of this, the, that. You didn't even give yourself enough time to find the success, right?
It's the classic book that was written in the image of like that guy three feet from gold or the little image of the guy in a tunnel, like an inch away from diamonds. And then he turns around and leaves. That's it. That's always it. It's right when it's like you need to make one last call, right? Like every sales coach has always said, it's always the 101st call.
It's the classic book that was written in the image of like that guy three feet from gold or the little image of the guy in a tunnel, like an inch away from diamonds. And then he turns around and leaves. That's it. That's always it. It's right when it's like you need to make one last call, right? Like every sales coach has always said, it's always the 101st call.
You set out to do 100 calls, make one more because it's always that call that gets you the deal. Very briefly, let's talk about REILive.co. what is meant to you, what you see is going on in the community. I built it at the end of last year to launch this year. What is happening with REI Live? Let's talk a little bit about REILive.co.
You set out to do 100 calls, make one more because it's always that call that gets you the deal. Very briefly, let's talk about REILive.co. what is meant to you, what you see is going on in the community. I built it at the end of last year to launch this year. What is happening with REI Live? Let's talk a little bit about REILive.co.