Justin Colby

Someone who's never done a deal and or they've done a couple, but they don't really have consistency on it.

Someone who's never done a deal and or they've done a couple, but they don't really have consistency on it.

That's right. And most people knew they don't. And maybe they have some money, but I'm not a big advocate of telling them to go spend it. Right. I would rather share the sweat equity and make the dials, get the four line dialer. You're using smartphone, right? Yep. OK. And there's other dialers out there. There's Mojo cells and there's call tools and whatever.

That's right. And most people knew they don't. And maybe they have some money, but I'm not a big advocate of telling them to go spend it. Right. I would rather share the sweat equity and make the dials, get the four line dialer. You're using smartphone, right? Yep. OK. And there's other dialers out there. There's Mojo cells and there's call tools and whatever.

So I'm totally indifferent on who and what you use. They're all the same. Yeah. But at the end of the day, I believe what you believe, which I believe in going wide. We have a mutual friend, Gene, right at ISP to lead. He has different plans. And I think it's brilliant. I tell him this all the time. I was actually teaching to his community. He has the more expensive exclusive lead.

So I'm totally indifferent on who and what you use. They're all the same. Yeah. But at the end of the day, I believe what you believe, which I believe in going wide. We have a mutual friend, Gene, right at ISP to lead. He has different plans. And I think it's brilliant. I tell him this all the time. I was actually teaching to his community. He has the more expensive exclusive lead.

Then he has like coupon codes that they're not exclusive leads, but they're way less money, right? I believe in spending less money and having more lead options. I don't care if it's exclusive. Me, right? There's some people that love the exclusivity. No one else is working it. My true opinion, I don't know if I can totally prove it, but...

Then he has like coupon codes that they're not exclusive leads, but they're way less money, right? I believe in spending less money and having more lead options. I don't care if it's exclusive. Me, right? There's some people that love the exclusivity. No one else is working it. My true opinion, I don't know if I can totally prove it, but...

Like that same person that they found, that same person went to other websites and have been around somewhere else, maybe not by them, but on other, they may have gone to your personal website, opted in. Now, I feel like this is exclusive because of the, I'm the only person in their world, but they also are talking to you because they found you organically. Yeah.

Like that same person that they found, that same person went to other websites and have been around somewhere else, maybe not by them, but on other, they may have gone to your personal website, opted in. Now, I feel like this is exclusive because of the, I'm the only person in their world, but they also are talking to you because they found you organically. Yeah.

So I say that to say, I believe in everyone going wide. I want you guys to talk to as many people as possible, right? Our boy, Brent Daniels talks about it, right? Like more conversations, the better off you're going to be because then, and where I want to take this conversation for you.

So I say that to say, I believe in everyone going wide. I want you guys to talk to as many people as possible, right? Our boy, Brent Daniels talks about it, right? Like more conversations, the better off you're going to be because then, and where I want to take this conversation for you.

then you have a sales cycle then you have a are you a good sales person or not right there's two levers that really matter marketing and lead generating and then sales yeah one is usually broken most people in at our level you're in my level most people actually feel like it's i need more leads Yeah.

then you have a sales cycle then you have a are you a good sales person or not right there's two levers that really matter marketing and lead generating and then sales yeah one is usually broken most people in at our level you're in my level most people actually feel like it's i need more leads Yeah.

I actually will tell those same people that have been around and still are like, you actually probably should be focusing on your conversion cycle more than driving in more leads. Yep. I agree. I agree. And so talk to us about your sales cycle. Talk to us about what you do, how many leads you're getting to a deal. How much are you spending cost per deal right now?

I actually will tell those same people that have been around and still are like, you actually probably should be focusing on your conversion cycle more than driving in more leads. Yep. I agree. I agree. And so talk to us about your sales cycle. Talk to us about what you do, how many leads you're getting to a deal. How much are you spending cost per deal right now?

Like give us some of the KPIs of what you run your team meetings. Like, Hey guys, You know, we have this many leads coming in. We're expecting this much conversion. We're expecting this dollar cost. We're expecting, what are you, what are you looking at when you're running those meetings?

Like give us some of the KPIs of what you run your team meetings. Like, Hey guys, You know, we have this many leads coming in. We're expecting this much conversion. We're expecting this dollar cost. We're expecting, what are you, what are you looking at when you're running those meetings?

Yeah. So it's been way quicker. That is that is the challenge that most people don't understand is the reason why people like myself or you like I do TV, direct mail, PPL. I stopped doing the PPC because partly I'm slowing down the whole national thing. I'm choosing the markets I want to be in. But people always want the fast button. That fast button a lot of times means cutting a check, right?

Yeah. So it's been way quicker. That is that is the challenge that most people don't understand is the reason why people like myself or you like I do TV, direct mail, PPL. I stopped doing the PPC because partly I'm slowing down the whole national thing. I'm choosing the markets I want to be in. But people always want the fast button. That fast button a lot of times means cutting a check, right?