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The Science of Flipping
Why Bigger Isn’t Better — How to Scale Smarter, Convert More, and Keep More Profit

Experience the Quality Skip difference. Visit QualitySkip.com now. But I would tell you guys... You got to make a decision what you want, because just to do the social media flex doesn't make a lot of sense. Just to be able to say you have this big business or this office or this amount of people. It's really no one really cares.

The Science of Flipping
Why Bigger Isn’t Better — How to Scale Smarter, Convert More, and Keep More Profit

Experience the Quality Skip difference. Visit QualitySkip.com now. But I would tell you guys... You got to make a decision what you want, because just to do the social media flex doesn't make a lot of sense. Just to be able to say you have this big business or this office or this amount of people. It's really no one really cares.

The Science of Flipping
Why Bigger Isn’t Better — How to Scale Smarter, Convert More, and Keep More Profit

You know, I tell a lot of people, people always ask me, when should I hire? When should I start hiring? And my first question, and I want you guys to hear this question. Are you putting 250 grand a year in your pocket? Not in the company, in your pocket. Are you actually doing that level of business? Because that's where I think you need to start.

The Science of Flipping
Why Bigger Isn’t Better — How to Scale Smarter, Convert More, and Keep More Profit

You know, I tell a lot of people, people always ask me, when should I hire? When should I start hiring? And my first question, and I want you guys to hear this question. Are you putting 250 grand a year in your pocket? Not in the company, in your pocket. Are you actually doing that level of business? Because that's where I think you need to start.

The Science of Flipping
Why Bigger Isn’t Better — How to Scale Smarter, Convert More, and Keep More Profit

I don't think any of us as entrepreneurs go into entrepreneurship to make less than 250 grand a year. Right. But somewhere along the lines, people want more. They want to get bigger. They want to have employees. They want to do more. But more doesn't mean net profit either. Right.

The Science of Flipping
Why Bigger Isn’t Better — How to Scale Smarter, Convert More, and Keep More Profit

I don't think any of us as entrepreneurs go into entrepreneurship to make less than 250 grand a year. Right. But somewhere along the lines, people want more. They want to get bigger. They want to have employees. They want to do more. But more doesn't mean net profit either. Right.

The Science of Flipping
Why Bigger Isn’t Better — How to Scale Smarter, Convert More, and Keep More Profit

This is why I want to expose this kind of myth or, or, or people talking about how like grow bigger, you know, and all this other stuff. I have so many points to just basically point out that it's not always the case. And you know, one things, one of the things that people aren't always thinking about is their bottom line.

The Science of Flipping
Why Bigger Isn’t Better — How to Scale Smarter, Convert More, and Keep More Profit

This is why I want to expose this kind of myth or, or, or people talking about how like grow bigger, you know, and all this other stuff. I have so many points to just basically point out that it's not always the case. And you know, one things, one of the things that people aren't always thinking about is their bottom line.

The Science of Flipping
Why Bigger Isn’t Better — How to Scale Smarter, Convert More, and Keep More Profit

You know, there's there's definitely been years, especially, you know, eight, nine, 10 years ago, we made a whole lot of money top line. We didn't make a whole lot of money bottom line. Right. I mean, it was very cool to talk about the millions we were making all over social media. It wasn't very cool to know that I probably could have made more being a manager at a Starbucks, right?

The Science of Flipping
Why Bigger Isn’t Better — How to Scale Smarter, Convert More, and Keep More Profit

You know, there's there's definitely been years, especially, you know, eight, nine, 10 years ago, we made a whole lot of money top line. We didn't make a whole lot of money bottom line. Right. I mean, it was very cool to talk about the millions we were making all over social media. It wasn't very cool to know that I probably could have made more being a manager at a Starbucks, right?

The Science of Flipping
Why Bigger Isn’t Better — How to Scale Smarter, Convert More, and Keep More Profit

And so we start a business, we start being an entrepreneur so we can buy our time back. Well, the only way you can buy your time back is if you're making money, right? And that's the point. So if you're listening to this and this is maybe triggering you a little bit, then you got to really look at that. Because I talked to an individual just yesterday.

The Science of Flipping
Why Bigger Isn’t Better — How to Scale Smarter, Convert More, and Keep More Profit

And so we start a business, we start being an entrepreneur so we can buy our time back. Well, the only way you can buy your time back is if you're making money, right? And that's the point. So if you're listening to this and this is maybe triggering you a little bit, then you got to really look at that. Because I talked to an individual just yesterday.

The Science of Flipping
Why Bigger Isn’t Better — How to Scale Smarter, Convert More, and Keep More Profit

He actually applied to work with me one-on-one. And this guy is doing really, really well. But he has a really small functional team, right? He's spending $100,000 a month and doing roughly $300,000 to $400,000 a month, give or take on the month. And that's a very high-functioning team. Now I'm not suggesting all of you guys go spend a hundred grand a month.

The Science of Flipping
Why Bigger Isn’t Better — How to Scale Smarter, Convert More, and Keep More Profit

He actually applied to work with me one-on-one. And this guy is doing really, really well. But he has a really small functional team, right? He's spending $100,000 a month and doing roughly $300,000 to $400,000 a month, give or take on the month. And that's a very high-functioning team. Now I'm not suggesting all of you guys go spend a hundred grand a month.

The Science of Flipping
Why Bigger Isn’t Better — How to Scale Smarter, Convert More, and Keep More Profit

But what I'm saying to that is he doesn't have some, you know, 18 person office. It's very functional, very, the best word I almost want to use is like, they're like snipers, right? Bigger is not better. The shotgun approach in this case isn't better. The rifle is. They know what they're looking for.

The Science of Flipping
Why Bigger Isn’t Better — How to Scale Smarter, Convert More, and Keep More Profit

But what I'm saying to that is he doesn't have some, you know, 18 person office. It's very functional, very, the best word I almost want to use is like, they're like snipers, right? Bigger is not better. The shotgun approach in this case isn't better. The rifle is. They know what they're looking for.

The Science of Flipping
Why Bigger Isn’t Better — How to Scale Smarter, Convert More, and Keep More Profit

They know the areas, they know the deals, they know the profit margin spreads and he's transactional and he fix and flips and he wholesales. And so I encourage you from this episode to audit what you're really wanting, right? I mean, you guys have heard me say this time and time again, right? The first law of success is you gotta decide what you want and then who you need to be to get it.

The Science of Flipping
Why Bigger Isn’t Better — How to Scale Smarter, Convert More, and Keep More Profit

They know the areas, they know the deals, they know the profit margin spreads and he's transactional and he fix and flips and he wholesales. And so I encourage you from this episode to audit what you're really wanting, right? I mean, you guys have heard me say this time and time again, right? The first law of success is you gotta decide what you want and then who you need to be to get it.

The Science of Flipping
Why Bigger Isn’t Better — How to Scale Smarter, Convert More, and Keep More Profit

You know that to be the first law. And then you gotta commit to that. And I guarantee all of you say, I want an office with 100 people and I'm making 100 grand a year. No one's saying that. That's not what you want. You wanna be rich. You don't want to be working as much. But the interim to get there is you do need to work a lot, right? But then you need to work smarter.

The Science of Flipping
Why Bigger Isn’t Better — How to Scale Smarter, Convert More, and Keep More Profit

You know that to be the first law. And then you gotta commit to that. And I guarantee all of you say, I want an office with 100 people and I'm making 100 grand a year. No one's saying that. That's not what you want. You wanna be rich. You don't want to be working as much. But the interim to get there is you do need to work a lot, right? But then you need to work smarter.