Justin Colby

So you really are like helping even your clientele. Like, you know, I did a training last night to about 55 investors. And one of the things I talked about is being able to diversify the asset. Because if you only are a one-trick pony and do one thing with it, then you might spend $150 on a lead and it may not work for the one trick you do, right? So let's just say you're the BRRRR investor.

So you really are like helping even your clientele. Like, you know, I did a training last night to about 55 investors. And one of the things I talked about is being able to diversify the asset. Because if you only are a one-trick pony and do one thing with it, then you might spend $150 on a lead and it may not work for the one trick you do, right? So let's just say you're the BRRRR investor.

You buy it, you rehab it, you rent it, you refinance. And if that's your one vertical, the lead you just bought may not fit for that, right? It may be a better short-term rental. It may be a better novation. It may be a better just straight-up listing. But if you aren't diversified in how you're exiting, there's a lot of people out there spending a lot of money

You buy it, you rehab it, you rent it, you refinance. And if that's your one vertical, the lead you just bought may not fit for that, right? It may be a better short-term rental. It may be a better novation. It may be a better just straight-up listing. But if you aren't diversified in how you're exiting, there's a lot of people out there spending a lot of money

But they don't have the skill set to diversify that.

But they don't have the skill set to diversify that.

Sure.

Sure.

Yeah.

Yeah.

Yeah. Yeah. Well, and that's a huge thing in today's world. And this is why you know this. So, you know, there's a lot of companies, not just in the finding motivated seller space, right? But there's just a lot of companies that undervalue the customer service part, right?

Yeah. Yeah. Well, and that's a huge thing in today's world. And this is why you know this. So, you know, there's a lot of companies, not just in the finding motivated seller space, right? But there's just a lot of companies that undervalue the customer service part, right?

And even in the coaching space, people undervalue like really treating these individuals like they're your brother, like you're really grabbing their hand and holding their hand across the finish line. And I think that it's kudos to you guys to really put an emphasis on that. What will happen, and you know this to be true, you'll keep people longer. They will buy more from you.

And even in the coaching space, people undervalue like really treating these individuals like they're your brother, like you're really grabbing their hand and holding their hand across the finish line. And I think that it's kudos to you guys to really put an emphasis on that. What will happen, and you know this to be true, you'll keep people longer. They will buy more from you.

You don't need to have the widest audience. You don't need to have the most investors buy leads from you. You need the right investors. And if they keep buying leads, your profitability goes up.

You don't need to have the widest audience. You don't need to have the most investors buy leads from you. You need the right investors. And if they keep buying leads, your profitability goes up.

Yeah, yeah, yeah.

Yeah, yeah, yeah.

Yeah.

Yeah.