Justin Colby

But you need to talk to them 30 times.

But you need to talk to them 30 times.

So just so just so I'm clear, because I think there's there's some miscommunication in our industry, not between you and I. Like contact is when you reply to my reach out, whether I call you and you answer, I call you, you call me back. There's some level of exchange because to me, outreach is outreach. So if you have 30 attempts to reach.

So just so just so I'm clear, because I think there's there's some miscommunication in our industry, not between you and I. Like contact is when you reply to my reach out, whether I call you and you answer, I call you, you call me back. There's some level of exchange because to me, outreach is outreach. So if you have 30 attempts to reach.

How many times do you outreach to Jason to find Jason? Exactly. Okay.

How many times do you outreach to Jason to find Jason? Exactly. Okay.

Yep. Okay. Okay. Now I call that a contact. So the initial time that you either respond to me or answer my phone or whatever, now I have a contact. Okay. Now you're just saying there still needs to be 29 more back and forths.

Yep. Okay. Okay. Now I call that a contact. So the initial time that you either respond to me or answer my phone or whatever, now I have a contact. Okay. Now you're just saying there still needs to be 29 more back and forths.

Yeah.

Yeah.

No, of course.

No, of course.

So this is important because how do you make your client be better? Help them understand the numbers. Help them understand the expectation of what happens when motivated sellers give you leads. Well, you're buying them. They're not giving them to you, but you buy the lead from motivated sellers. Don't have improper expectations. Oh, I bought 10 leads. I got nothing. This doesn't work.

So this is important because how do you make your client be better? Help them understand the numbers. Help them understand the expectation of what happens when motivated sellers give you leads. Well, you're buying them. They're not giving them to you, but you buy the lead from motivated sellers. Don't have improper expectations. Oh, I bought 10 leads. I got nothing. This doesn't work.

Absolutely not. How many times do you call them? How many actual contacts did you make? How many back and forth exchanges? How many offers did you make? Like there's so much more that goes into it than just the lead.

Absolutely not. How many times do you call them? How many actual contacts did you make? How many back and forth exchanges? How many offers did you make? Like there's so much more that goes into it than just the lead.

And unfortunately, the lead providers like yourself in your industry, unfortunately, you end up getting the blame. Oh, these aren't good leads and they're not motivated sellers. Oh, they're not motivated to second. Fair. They want retail price. I got it. But again, nurture that sequence. We're in a time in...

And unfortunately, the lead providers like yourself in your industry, unfortunately, you end up getting the blame. Oh, these aren't good leads and they're not motivated sellers. Oh, they're not motivated to second. Fair. They want retail price. I got it. But again, nurture that sequence. We're in a time in...

event business so like you just said you have a client that sends out christmas cards it's an event there's something happening that could trigger hey this guy's been reaching out to me all year long i have you know christmas i just lost my job this that and the other i need to bring back some money i'm gonna sell my home well that that postcard triggered the event that happened to the seller

event business so like you just said you have a client that sends out christmas cards it's an event there's something happening that could trigger hey this guy's been reaching out to me all year long i have you know christmas i just lost my job this that and the other i need to bring back some money i'm gonna sell my home well that that postcard triggered the event that happened to the seller