Justin Colby

yeah dude uh in literally your house so as we're sitting here right now he just moved in this beautiful house we're on his tennis court basketball court he's got the pool he's got the bars he's got the wine liquor he's got everything i'm excited for you couldn't be prouder of you bro it's been incredible 10 years yeah man yeah we started a decade ago and uh it wasn't an easy uh start it wasn't an overnight success you see the finished product now sure

yeah dude uh in literally your house so as we're sitting here right now he just moved in this beautiful house we're on his tennis court basketball court he's got the pool he's got the bars he's got the wine liquor he's got everything i'm excited for you couldn't be prouder of you bro it's been incredible 10 years yeah man yeah we started a decade ago and uh it wasn't an easy uh start it wasn't an overnight success you see the finished product now sure

I'm proud, but never satisfied. You know, it's been a decade, and I think I worked with you. I coached you eight years ago, give or take. And I take such a little amount of credit for what you've been able to do, man. You took the whatever wisdom and knowledge and little nuggets I was able to give you eight plus years ago and built a damn empire.

I'm proud, but never satisfied. You know, it's been a decade, and I think I worked with you. I coached you eight years ago, give or take. And I take such a little amount of credit for what you've been able to do, man. You took the whatever wisdom and knowledge and little nuggets I was able to give you eight plus years ago and built a damn empire.

And now not only that, you're taking a leadership role in the industry of real estate investing. You are now mentoring and coaching other high level performers. People who are looking to actively do deals, whether it's wholesale fix or flip or buy and hold. But you're really taking a leadership role in the community, dude. And I couldn't be prouder for you.

And now not only that, you're taking a leadership role in the industry of real estate investing. You are now mentoring and coaching other high level performers. People who are looking to actively do deals, whether it's wholesale fix or flip or buy and hold. But you're really taking a leadership role in the community, dude. And I couldn't be prouder for you.

Great. So I had to go make those mistakes, right? You made it first. I appreciate it. And trust me, I made plenty. 18 years in this game, I made plenty of mistakes. And, you know, that's part of the game, though. I think people need to realize, like... Justin Colby or Nick Perry doesn't just walk around shitting gold and every real estate transaction doesn't just print money.

Great. So I had to go make those mistakes, right? You made it first. I appreciate it. And trust me, I made plenty. 18 years in this game, I made plenty of mistakes. And, you know, that's part of the game, though. I think people need to realize, like... Justin Colby or Nick Perry doesn't just walk around shitting gold and every real estate transaction doesn't just print money.

There's mistakes to be made. And that's something that people need to be aware of is maybe there's a level that you can get to, but those getting to that level goes through the peaks and the valleys to be able to get to that level.

There's mistakes to be made. And that's something that people need to be aware of is maybe there's a level that you can get to, but those getting to that level goes through the peaks and the valleys to be able to get to that level.

Yeah. Yeah. So let's talk about your kind of community because I think it's really impactful. And frankly, when I started getting into PPC four years ago, I came to you and joined your group. And the reason being is you actually teach people how to do their own Google in being PPC, correct? Correct. And that's really different because...

Yeah. Yeah. So let's talk about your kind of community because I think it's really impactful. And frankly, when I started getting into PPC four years ago, I came to you and joined your group. And the reason being is you actually teach people how to do their own Google in being PPC, correct? Correct. And that's really different because...

Not only just showing them how to go find a deal and negotiate a deal and comp properties, but you're teaching them how to find the lead. And the lead is absolutely everything in the business. You have no leads, you have no deals, right? And you're showing them how to do it so they don't have to go pay an agency 10 grand a month to run the ads for them. They can actually just do it themselves.

Not only just showing them how to go find a deal and negotiate a deal and comp properties, but you're teaching them how to find the lead. And the lead is absolutely everything in the business. You have no leads, you have no deals, right? And you're showing them how to do it so they don't have to go pay an agency 10 grand a month to run the ads for them. They can actually just do it themselves.

The thing that I want to make clear to this audience, right, because you're going to hear it on Apple, you're going to watch on YouTube, it's going to be all over our Instagram pages. Google PPC is not for everyone. If you have financial restraints, Would you suggest for someone to go in it? Like you really can't get very far if you have a thousand dollar marketing budget.

The thing that I want to make clear to this audience, right, because you're going to hear it on Apple, you're going to watch on YouTube, it's going to be all over our Instagram pages. Google PPC is not for everyone. If you have financial restraints, Would you suggest for someone to go in it? Like you really can't get very far if you have a thousand dollar marketing budget.

Yeah, that's about right. And then even then, what kind of runway do you need to see? So I just, for me, I took a market that I did really well in this year, Birmingham, Alabama. I had the opportunity to do TV ads there. So I took it. And so now I'm on TV everywhere. Justin buys Bama, right? But even the guy who runs that says, you got to give this, you cannot give this less than six months.

Yeah, that's about right. And then even then, what kind of runway do you need to see? So I just, for me, I took a market that I did really well in this year, Birmingham, Alabama. I had the opportunity to do TV ads there. So I took it. And so now I'm on TV everywhere. Justin buys Bama, right? But even the guy who runs that says, you got to give this, you cannot give this less than six months.

So there's 10 grand a month every single month churning whether I do a deal or not. What would you say in terms of Google or at least PPC, if you're running your own marketing, what kind of real runway do you want to be able to give yourself? So let's just say the audience is, all right, I got three or five grand a month, Nick, but how long do I have to go to give myself some runway?

So there's 10 grand a month every single month churning whether I do a deal or not. What would you say in terms of Google or at least PPC, if you're running your own marketing, what kind of real runway do you want to be able to give yourself? So let's just say the audience is, all right, I got three or five grand a month, Nick, but how long do I have to go to give myself some runway?