Justin Colby

And when you sit with somebody like this for any amount of time and you talk about their favorite subject, which is themselves, it's kind of hard for them not to have some sort of an affinity for you by the time they walk out the door. No doubt. Absolutely.

Well, dude, we take, I mean, the room you're sitting in right now, right? This is how serious I am about it. We're sitting in my podcast studio, which is actually in my office.

Well, dude, we take, I mean, the room you're sitting in right now, right? This is how serious I am about it. We're sitting in my podcast studio, which is actually in my office.

And

And

all of my agents can use this whenever they want like this is they just book it and then come in we don't charge them and i'm trying to encourage as many of them to do this as we can because it's such a great medium to even if you're not trying to get like national guests like you and i i tend to have but even if you're just in business is let's say you're realtor right and in your sphere you've got all of these folks that have like small businesses or you're a lawyer or your cpa whatever having them on

all of my agents can use this whenever they want like this is they just book it and then come in we don't charge them and i'm trying to encourage as many of them to do this as we can because it's such a great medium to even if you're not trying to get like national guests like you and i i tend to have but even if you're just in business is let's say you're realtor right and in your sphere you've got all of these folks that have like small businesses or you're a lawyer or your cpa whatever having them on

And showing them that you're trying to promote their business and help them.

And showing them that you're trying to promote their business and help them.

Well, now they become very indebted to you. And that law of reciprocity becomes real. And they want to not just use you for their next property, but you're also very much so top of mind for anybody in their sphere that might want to do so.

Well, now they become very indebted to you. And that law of reciprocity becomes real. And they want to not just use you for their next property, but you're also very much so top of mind for anybody in their sphere that might want to do so.

Yeah.

Yeah.

Go do it. Yeah. But I mean, I would say the one thing that the number one thing I tell people about podcasting is you've got to be prepared to be very real about yourself. It's funny. I just, right before you and I are doing this, I just recorded my solo podcast for the week. And when I was done, I turned off. I'm like, should I said that?

Go do it. Yeah. But I mean, I would say the one thing that the number one thing I tell people about podcasting is you've got to be prepared to be very real about yourself. It's funny. I just, right before you and I are doing this, I just recorded my solo podcast for the week. And when I was done, I turned off. I'm like, should I said that?

Cause literally I told a story where I woke up this morning. I woke up this morning at 5 a.m. in like a fucking panic, right? Like you wake up and you're just like, ah, like that. And this unbelievable sense of dread that my public persona had become unlikable. I don't know where it came from. I opened my eyes with that thought. And then I was like, Oh my God. And I was kind of freaked out.

Cause literally I told a story where I woke up this morning. I woke up this morning at 5 a.m. in like a fucking panic, right? Like you wake up and you're just like, ah, like that. And this unbelievable sense of dread that my public persona had become unlikable. I don't know where it came from. I opened my eyes with that thought. And then I was like, Oh my God. And I was kind of freaked out.

But again, so I started thinking like, like, okay, Brian holiday house goes away. How am I going to use that for fuel? Not for fire. And I'm like, I got to go read it. We had to win friends and influence people again. And today literally on my solo pod, it was like my top five books you need to be reading right now for success in, in this, in this, uh, 2025.

But again, so I started thinking like, like, okay, Brian holiday house goes away. How am I going to use that for fuel? Not for fire. And I'm like, I got to go read it. We had to win friends and influence people again. And today literally on my solo pod, it was like my top five books you need to be reading right now for success in, in this, in this, uh, 2025.

Let's talk about- I hope so, because I woke up this morning thinking I was unlikable.