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Justin Colby

๐Ÿ‘ค Speaker
See mentions of this person in podcasts
5315 total appearances

Appearances Over Time

Podcast Appearances

The Science of Flipping
Why Smart Realtors Focus on Wealth, Not Just Commissions | John Gafford

Let's talk about- I hope so, because I woke up this morning thinking I was unlikable.

The Science of Flipping
Why Smart Realtors Focus on Wealth, Not Just Commissions | John Gafford

Yeah, so we have about 585 agents that work for us. We do just at 4,000 transactions a year, over $2 billion in volume. We have the highest average sales price, which when you do as many deals as we do, that's incredibly difficult to maintain that. It's because we really lean and focus on into the luxury side of things. We are a completely vertically integrated company. We own mortgage.

The Science of Flipping
Why Smart Realtors Focus on Wealth, Not Just Commissions | John Gafford

Yeah, so we have about 585 agents that work for us. We do just at 4,000 transactions a year, over $2 billion in volume. We have the highest average sales price, which when you do as many deals as we do, that's incredibly difficult to maintain that. It's because we really lean and focus on into the luxury side of things. We are a completely vertically integrated company. We own mortgage.

The Science of Flipping
Why Smart Realtors Focus on Wealth, Not Just Commissions | John Gafford

We own title. We own escrow. We own everything. Anything that touches the transaction, we own.

The Science of Flipping
Why Smart Realtors Focus on Wealth, Not Just Commissions | John Gafford

We own title. We own escrow. We own everything. Anything that touches the transaction, we own.

The Science of Flipping
Why Smart Realtors Focus on Wealth, Not Just Commissions | John Gafford

Well, you know, and I'm a walking case study in some of that, which is it's better to go deep than go wide. And like we are ass kicked like maybe two years ago because we vertically integrate our business and we're like, oh, this is great. Look how much money and there's way more money in the auxiliaries than there is in the actual brokerage business. So look at how great we're doing.

The Science of Flipping
Why Smart Realtors Focus on Wealth, Not Just Commissions | John Gafford

Well, you know, and I'm a walking case study in some of that, which is it's better to go deep than go wide. And like we are ass kicked like maybe two years ago because we vertically integrate our business and we're like, oh, this is great. Look how much money and there's way more money in the auxiliaries than there is in the actual brokerage business. So look at how great we're doing.

The Science of Flipping
Why Smart Realtors Focus on Wealth, Not Just Commissions | John Gafford

We should go out and vertically integrate these other businesses across the country. Got it. So we went from being very... very good to being very deep here, to being very wide. We went out and set up all these joint venture partnerships with other brokerages across the country. I mean, you're talking about Carolinas, Texas, Florida, I mean, El Paso. I mean, just really far from here, right?

The Science of Flipping
Why Smart Realtors Focus on Wealth, Not Just Commissions | John Gafford

We should go out and vertically integrate these other businesses across the country. Got it. So we went from being very... very good to being very deep here, to being very wide. We went out and set up all these joint venture partnerships with other brokerages across the country. I mean, you're talking about Carolinas, Texas, Florida, I mean, El Paso. I mean, just really far from here, right?

The Science of Flipping
Why Smart Realtors Focus on Wealth, Not Just Commissions | John Gafford

Really, really far from where we were. And we brought in some folks that were talented people, but that you literally went from, you gotta understand, it's almost like moving, right? When you look, when you talk about moving, if you move, if you move from one house to the house next door or the house across the country, it's the same. And business is completely the opposite.

The Science of Flipping
Why Smart Realtors Focus on Wealth, Not Just Commissions | John Gafford

Really, really far from where we were. And we brought in some folks that were talented people, but that you literally went from, you gotta understand, it's almost like moving, right? When you look, when you talk about moving, if you move, if you move from one house to the house next door or the house across the country, it's the same. And business is completely the opposite.

The Science of Flipping
Why Smart Realtors Focus on Wealth, Not Just Commissions | John Gafford

Because if you have a bit, if you want to open another business, open one down the street that you can drive and share product and, and help each other out. When you open another business across the country, it's its own world. That's its own thing. And it's very difficult and the brick and mortar space to try to support that. And trying to go too wide like that, we really got our ass kicked.

The Science of Flipping
Why Smart Realtors Focus on Wealth, Not Just Commissions | John Gafford

Because if you have a bit, if you want to open another business, open one down the street that you can drive and share product and, and help each other out. When you open another business across the country, it's its own world. That's its own thing. And it's very difficult and the brick and mortar space to try to support that. And trying to go too wide like that, we really got our ass kicked.

The Science of Flipping
Why Smart Realtors Focus on Wealth, Not Just Commissions | John Gafford

And we ended up selling off all of those JVs, splitting off just because it became a logistical nightmare for us to manage them. And we realized we're like, wait a second, if we put as much effort as we're putting into these nationwide JVs into our own local market.

The Science of Flipping
Why Smart Realtors Focus on Wealth, Not Just Commissions | John Gafford

And we ended up selling off all of those JVs, splitting off just because it became a logistical nightmare for us to manage them. And we realized we're like, wait a second, if we put as much effort as we're putting into these nationwide JVs into our own local market.

The Science of Flipping
Why Smart Realtors Focus on Wealth, Not Just Commissions | John Gafford

Yep.

The Science of Flipping
Why Smart Realtors Focus on Wealth, Not Just Commissions | John Gafford

Yep.

The Science of Flipping
Why Smart Realtors Focus on Wealth, Not Just Commissions | John Gafford

with this stuff will crush and it's way easier to run. So we pivoted two years ago into that. We have several JVs here in Las Vegas with other real estate companies, brokerages that we run their mortgage and their title for. And that's been very successful because it's very easy for us to facilitate that.

The Science of Flipping
Why Smart Realtors Focus on Wealth, Not Just Commissions | John Gafford

with this stuff will crush and it's way easier to run. So we pivoted two years ago into that. We have several JVs here in Las Vegas with other real estate companies, brokerages that we run their mortgage and their title for. And that's been very successful because it's very easy for us to facilitate that.

The Science of Flipping
Why Smart Realtors Focus on Wealth, Not Just Commissions | John Gafford

Yeah, it's almost like when you're going to send a nasty email and then you delete it. Like Kent from Boardroom said, you know, when you leave here, don't go back and throw up all over your people, which is what I used to do. I would come back from an event, from something and say, okay. And I would literally just be bouncing off ideas.