Why Smart Realtors Focus on Wealth, Not Just Commissions | John Gafford
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What is the key to success in the real estate market?
Understand that what got you here today is probably not what's going to be there tomorrow because the real estate industry overall, the markets fluctuate so much between interest rates and housing prices and demand and all of those things that go into this crazy thing that we do that you can't become a one-trick pony and it's like surfing, dude. You've got to keep your eyes on the horizon for that next wave. And if people ask what my secret to success in real estate is, it's that I've always been able to catch the next wave. Yep.
What is up, Science of Flipping family? I am super fired up because I have a very close friend of mine, and he is the man in Las Vegas. Not only is he a real estate investor and a master real estate investor, he owns a brokerage, hard money title. He is vertically integrated. If anyone should be on this podcast, it's about damn time. We got John Gafford here.
What's up, man? Dude. It is about time. I think we spend more time next to each other on the podcast charts. That's right. We actually do in the same room. That's right.
Isn't that crazy? We do. And we've become incredibly close over the last year. And that is the best part of these podcasts. I'm sure you could probably say is like the relationships that get built because of podcasting. Oh, totally. Unreal. Totally.
Unreal. No, completely. I think that, you know, when people ask me why I do my podcast, it's the first answer is 100% always to grow my network. It's just there's no better reason. And when you sit with somebody like this for any amount of time and you talk about their favorite subject, which is themselves, it's kind of hard for them not to have some sort of an affinity for you by the time they walk out the door. No doubt. Absolutely.
And it opens up so many doors, right? People – so I told you previously, like – People are asking me all the time now because of the level of success. Should I do it? And my answer is hell yeah.
Well, dude, we take, I mean, the room you're sitting in right now, right? This is how serious I am about it. We're sitting in my podcast studio, which is actually in my office.
Yep.
And all of my agents can use this whenever they want like this is they just book it and then come in we don't charge them and i'm trying to encourage as many of them to do this as we can because it's such a great medium to even if you're not trying to get like national guests like you and i i tend to have but even if you're just in business is let's say you're realtor right and in your sphere you've got all of these folks that have like small businesses or you're a lawyer or your cpa whatever having them on And showing them that you're trying to promote their business and help them.
That's right.
Well, now they become very indebted to you. And that law of reciprocity becomes real. And they want to not just use you for their next property, but you're also very much so top of mind for anybody in their sphere that might want to do so.
Absolutely. And then they start thinking about, oh, John Gafford has this at like, and then their friend, their colleague says something, you're top of mind because of this.
Yeah.
And it brands you, it creates credibility, it creates influence, it creates authority. I mean, I literally, if you are out there listening to this and you want to aspire to get a podcast, you and I are going to say, go do it.
Go do it. Yeah. But I mean, I would say the one thing that the number one thing I tell people about podcasting is you've got to be prepared to be very real about yourself. It's funny. I just, right before you and I are doing this, I just recorded my solo podcast for the week. And when I was done, I turned off. I'm like, should I said that? Cause literally I told a story where I woke up this morning. I woke up this morning at 5 a.m. in like a fucking panic, right? Like you wake up and you're just like, ah, like that. And this unbelievable sense of dread that my public persona had become unlikable. I don't know where it came from. I opened my eyes with that thought. And then I was like, Oh my God. And I was kind of freaked out.
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