Justin Colby

Yeah, it's almost like when you're going to send a nasty email and then you delete it. Like Kent from Boardroom said, you know, when you leave here, don't go back and throw up all over your people, which is what I used to do. I would come back from an event, from something and say, okay. And I would literally just be bouncing off ideas.

But my staff, because they're a great staff that works for me, would think, okay, this is what he wants. So they would put it in motion. And all of a sudden I'm like, oh, okay, I guess we're doing this because now this was an idea and now we're doing it. And everybody seems jazzed about it when in reality they were just trying to please me.

But my staff, because they're a great staff that works for me, would think, okay, this is what he wants. So they would put it in motion. And all of a sudden I'm like, oh, okay, I guess we're doing this because now this was an idea and now we're doing it. And everybody seems jazzed about it when in reality they were just trying to please me.

And then we would spin something up that just didn't work. And not all of our verticals have been really successful. You know, probably one of the biggest things for me in business is,

And then we would spin something up that just didn't work. And not all of our verticals have been really successful. You know, probably one of the biggest things for me in business is,

is mistake the biggest mistakes that i've made is i didn't bother to ask anybody if they wanted the product before i made it i just made the product okay and then and then found in some cases didn't have an audience that's right i love when people you go in their offices and they have like accolades everywhere of all the stuff they've won you don't really notice it but if you look around my office most of the stuff that's in there is miserable disasters like there's a bottle of vitamins on my desk you didn't even notice it's a hundred thousand dollar bottle of vitamins

is mistake the biggest mistakes that i've made is i didn't bother to ask anybody if they wanted the product before i made it i just made the product okay and then and then found in some cases didn't have an audience that's right i love when people you go in their offices and they have like accolades everywhere of all the stuff they've won you don't really notice it but if you look around my office most of the stuff that's in there is miserable disasters like there's a bottle of vitamins on my desk you didn't even notice it's a hundred thousand dollar bottle of vitamins

Because at one point, my sister's like, we should start a multi-level marketing company based on nutritional supplements. So we went out and spent $100,000 on a warehouse full of nutritional supplements before we asked anybody if they wanted any. And guess what?

Because at one point, my sister's like, we should start a multi-level marketing company based on nutritional supplements. So we went out and spent $100,000 on a warehouse full of nutritional supplements before we asked anybody if they wanted any. And guess what?

We just lost it. And even then, you would think I would learn my lesson. But you just get so excited. I think as entrepreneurs, we get so in love with our own ideas that we just want to see them come to fruition. And we don't really think beyond, does anybody really want this?

We just lost it. And even then, you would think I would learn my lesson. But you just get so excited. I think as entrepreneurs, we get so in love with our own ideas that we just want to see them come to fruition. And we don't really think beyond, does anybody really want this?

I think, the biggest mistake I think a lot of people make, especially when they find early success is they say, I found the thing. This is my thing I'm doing. This is my thing. I'm going to do this thing. If you look at when I first got in the real estate business and moved to Las Vegas was in 2007, right? Right into the teeth of the crash.

I think, the biggest mistake I think a lot of people make, especially when they find early success is they say, I found the thing. This is my thing I'm doing. This is my thing. I'm going to do this thing. If you look at when I first got in the real estate business and moved to Las Vegas was in 2007, right? Right into the teeth of the crash.

And this was ground central for the crash. It was Las Vegas. And when I first got here, uh,

And this was ground central for the crash. It was Las Vegas. And when I first got here, uh,

started doing short sales because nobody knew how to do them i found a guy he was trying to do seminar sales he was terrible at it i was good at seminar sales so i said hey man i went to your seminar on short sales it sucked but i tell you what if you come spend a day with me i'm not gonna i'm not buying two grand for your i'm not giving you two grand for your system but if you come to vegas and personally teach me everything you know about short sales for half the day i'll teach you everything i know about seminar sales for the other half there you go

started doing short sales because nobody knew how to do them i found a guy he was trying to do seminar sales he was terrible at it i was good at seminar sales so i said hey man i went to your seminar on short sales it sucked but i tell you what if you come spend a day with me i'm not gonna i'm not buying two grand for your i'm not giving you two grand for your system but if you come to vegas and personally teach me everything you know about short sales for half the day i'll teach you everything i know about seminar sales for the other half there you go

And he showed up and I learned short sales and did that. And then that evolved into REO, which was being a listing agent for the banks. I was lender processing services, number one agent in the country in 2009. But I constantly knew like, this is too good and it's not going to last. It's not going to last. And the guys that I knew that were huge REO agents in town, like a lot of them,

And he showed up and I learned short sales and did that. And then that evolved into REO, which was being a listing agent for the banks. I was lender processing services, number one agent in the country in 2009. But I constantly knew like, this is too good and it's not going to last. It's not going to last. And the guys that I knew that were huge REO agents in town, like a lot of them,

That was 2009. It's 2025. They've never done anything else. That business went away. They just went away with it, right? Like they're just, and you would see them at like 2014, 15, like it's coming back, man. It's coming, dude, it's not coming back. So the long lesson in that story is understand that