Justin Colby

That was 2009. It's 2025. They've never done anything else. That business went away. They just went away with it, right? Like they're just, and you would see them at like 2014, 15, like it's coming back, man. It's coming, dude, it's not coming back. So the long lesson in that story is understand that

What got you here today is probably not what's going to be there tomorrow because the real estate industry overall, the markets fluctuate so much between interest rates and housing prices and demand and all of those things that go into this crazy thing that we do. Yeah. that you can't become a one-trick pony and it's like surfing, dude.

What got you here today is probably not what's going to be there tomorrow because the real estate industry overall, the markets fluctuate so much between interest rates and housing prices and demand and all of those things that go into this crazy thing that we do. Yeah. that you can't become a one-trick pony and it's like surfing, dude.

You've got to keep your eyes on the horizon for that next wave. And if people ask what my secret to success in real estate is, it's that I've always been able to catch the next wave. Like I said, when I first got here, I built a team, which I still have, and started doing short sales. And then that became REO. And then REO, I saw that fizzling down. I saw the market coming.

You've got to keep your eyes on the horizon for that next wave. And if people ask what my secret to success in real estate is, it's that I've always been able to catch the next wave. Like I said, when I first got here, I built a team, which I still have, and started doing short sales. And then that became REO. And then REO, I saw that fizzling down. I saw the market coming.

And then when the market turned, I got in with the hedge funds and I became a buyer for the funds and bought hundreds and hundreds and hundreds of houses with them. And then I saw that started to slow down. So I leaned back into luxury and got back into the high price point. And just whatever happens, I try to put my attention where the market's going.

And then when the market turned, I got in with the hedge funds and I became a buyer for the funds and bought hundreds and hundreds and hundreds of houses with them. And then I saw that started to slow down. So I leaned back into luxury and got back into the high price point. And just whatever happens, I try to put my attention where the market's going.

So what I see, I see 5.5 is the magic number. You can take it to the bank. 5-5 is the magic number. I would agree. What I mean by that is, for those of you who don't know what I mean by that, is when the interest rates hit 5-5, which hopefully will happen by the end of this year, that is going to be the number that all of the pent-up demand.

So what I see, I see 5.5 is the magic number. You can take it to the bank. 5-5 is the magic number. I would agree. What I mean by that is, for those of you who don't know what I mean by that, is when the interest rates hit 5-5, which hopefully will happen by the end of this year, that is going to be the number that all of the pent-up demand.

So you understand, the buyer demand that's out there is in two buckets. You have people that have been waiting to buy a house that haven't been able to buy a house that can't buy a house because there's no inventory or rates are too high. And then you have all the people that are living in a house in a 3% mortgage that would love to be in a different house.

So you understand, the buyer demand that's out there is in two buckets. You have people that have been waiting to buy a house that haven't been able to buy a house that can't buy a house because there's no inventory or rates are too high. And then you have all the people that are living in a house in a 3% mortgage that would love to be in a different house.

But they just can't. And when that rate hits five, five, that second bucket is going to spill over. It's going to loosen up the inventory and things are going to start moving fast. Do I, you know, today I think we had interest rates were higher than they've been since July. I think was the number that came up today.

But they just can't. And when that rate hits five, five, that second bucket is going to spill over. It's going to loosen up the inventory and things are going to start moving fast. Do I, you know, today I think we had interest rates were higher than they've been since July. I think was the number that came up today.

I'm not really worried about it, but again, you have to understand I'm in Las Vegas.

I'm not really worried about it, but again, you have to understand I'm in Las Vegas.

I hate to put generalizations on the real estate market as far as what's going and what's next. I think what you're going to start to see or what we are seeing as a trend, if I had to say, within people that work in the industry is realtors are getting smarter about the investment game. By the way, about time. Yeah, about time. About time. They're getting smarter.

I hate to put generalizations on the real estate market as far as what's going and what's next. I think what you're going to start to see or what we are seeing as a trend, if I had to say, within people that work in the industry is realtors are getting smarter about the investment game. By the way, about time. Yeah, about time. About time. They're getting smarter.

And I think you have guys like you, like Pace Morby that have come out and just done so much in education. And people are like, wait a second. Why am I... being driven by commissions instead of, you know, what we try to tell our agents here are the commissions are not the rocket ship. The commissions are the fuel for the rocket ship.

And I think you have guys like you, like Pace Morby that have come out and just done so much in education. And people are like, wait a second. Why am I... being driven by commissions instead of, you know, what we try to tell our agents here are the commissions are not the rocket ship. The commissions are the fuel for the rocket ship.

Like you should be using that money to then invest in real estate where the real wealth is made. And I think you're seeing a huge catch up. I mean, you've got our buddy Brandon now that just joined a bigger company is running an investment thing for them. Brent Tanner, we talked about earlier, does that for Keller Williams. And I think you're seeing a lot of the big brokerages really lean into.