Justin Colby
π€ SpeakerAppearances Over Time
Podcast Appearances
I've been coaching for 13 years exactly how to do it without any of your own cash and credit. Anyone can do it in any city sitting from the couch. I mean, this is an industry literally very similar to what we were talking about social media. Real estate you can do anywhere. You don't have to live in the city, which is another myth. Like, I don't know if my market's the best market.
I've been coaching for 13 years exactly how to do it without any of your own cash and credit. Anyone can do it in any city sitting from the couch. I mean, this is an industry literally very similar to what we were talking about social media. Real estate you can do anywhere. You don't have to live in the city, which is another myth. Like, I don't know if my market's the best market.
You don't have to live there. You could be on a beach in Fiji or Thailand living incredibly well and doing deals in, you know, Oklahoma. Doesn't matter. So that is another thing is people have to realize like this is as virtual of a business as you have ever wanted, especially if you're not fixing flipping. If you're transaction wholesaling, you could do it absolutely anywhere.
You don't have to live there. You could be on a beach in Fiji or Thailand living incredibly well and doing deals in, you know, Oklahoma. Doesn't matter. So that is another thing is people have to realize like this is as virtual of a business as you have ever wanted, especially if you're not fixing flipping. If you're transaction wholesaling, you could do it absolutely anywhere.
I wouldn't encourage fixing flipping virtually until you have some some resume behind you, to say the least.
I wouldn't encourage fixing flipping virtually until you have some some resume behind you, to say the least.
Yeah, that is a very transactional. You don't need any money, period, anybody's money. You don't need any credit. There's no loans. You are essentially assigning your interest in the contract over to another buyer. So like this is very common in a lot of different industries. Most notably is the car industry. Assignments are very common there, right?
Yeah, that is a very transactional. You don't need any money, period, anybody's money. You don't need any credit. There's no loans. You are essentially assigning your interest in the contract over to another buyer. So like this is very common in a lot of different industries. Most notably is the car industry. Assignments are very common there, right?
But you are contracting a property with a homeowner. And then that interest in that paperwork, you are assigning over to another buyer. So all the terms of that paperwork transfer over to the other buyer and you take a fee in the middle to do so. And so to some extent, it's similar to being a realtor, even though a lot of realtors hate us. They think we're stealing their business.
But you are contracting a property with a homeowner. And then that interest in that paperwork, you are assigning over to another buyer. So all the terms of that paperwork transfer over to the other buyer and you take a fee in the middle to do so. And so to some extent, it's similar to being a realtor, even though a lot of realtors hate us. They think we're stealing their business.
We aren't you realtors. We're not. We go after different types of clients typically. But There's a fee in the middle, and it's because we put the deal together, we put it all together, we found the buyer, we lined up the seller just like a realtor would, and we collect a fee in the middle.
We aren't you realtors. We're not. We go after different types of clients typically. But There's a fee in the middle, and it's because we put the deal together, we put it all together, we found the buyer, we lined up the seller just like a realtor would, and we collect a fee in the middle.
Yeah.
Yeah.
So this is another, when you pose the question, that's another reason people don't go out and go get it is because it's so overwhelming and all of our mutual friends are out there on YouTube and podcast, whatever. And to some extent they all have some different version of a very similar content strategy. Right. But again,
So this is another, when you pose the question, that's another reason people don't go out and go get it is because it's so overwhelming and all of our mutual friends are out there on YouTube and podcast, whatever. And to some extent they all have some different version of a very similar content strategy. Right. But again,
The reality is if you just remove the minutia of overwhelming, like drinking from a fire hose, our business in real estate is no different than any other businesses on the planet. It is about going and finding and lead generating. That is it. You are trying to lead generate for motivated sellers. If you can find the sellers, everything else will fall in place. But you need to be a great marketer.
The reality is if you just remove the minutia of overwhelming, like drinking from a fire hose, our business in real estate is no different than any other businesses on the planet. It is about going and finding and lead generating. That is it. You are trying to lead generate for motivated sellers. If you can find the sellers, everything else will fall in place. But you need to be a great marketer.
You need to understand who your avatar is. And then you market to them. direct mail, TV ads, PPC, TikTok ads are great for this right now. I mean, there's literally the same business model you would use for any industry right now you would use for this. And by the way, just a little known fact, everyone in my space talks about you need to go find a motivated seller. No, you don't.
You need to understand who your avatar is. And then you market to them. direct mail, TV ads, PPC, TikTok ads are great for this right now. I mean, there's literally the same business model you would use for any industry right now you would use for this. And by the way, just a little known fact, everyone in my space talks about you need to go find a motivated seller. No, you don't.