Justin Colby
👤 SpeakerAppearances Over Time
Podcast Appearances
Yeah.
Um, have you seen Mark Spain's billboards everywhere?
Yeah.
I have not.
So he's like a huge buy.
Anyways, so I say that just for branding sake, having all that stuff works.
I love direct.
What are you guys doing with direct mail?
I absolutely love REI print mail.
I believe you guys are using REI print mail.
You can find them anywhere.
REI print mail.
It'll also be in the below because I just I'm a huge advocate of direct mail.
It just works all the time.
Talk to me about your strategy with direct mail.
The thing I love about Aria Premium, for you guys probably, I'm assuming you use their whole complete thing, but for me, the complete thing is a game changer, right?
So not only do they pull the data, show me the right data to send, but then they also have the answering service.
And the reason why for me, at least, and I would assume maybe for you guys, maybe not, but like, I don't want the biggest operation with personnel.
I've done that.
I've had 28 people in my office.