Justin Colby

You know, there's definitely been years, especially, you know, eight, nine, 10 years ago, we made a whole lot of money top line. We didn't make a whole lot of money bottom line, right? I mean, it was very cool to talk about the millions we were making all over social media. It wasn't very cool to know that I probably could have made more being a manager at a Starbucks, right?

You know, there's definitely been years, especially, you know, eight, nine, 10 years ago, we made a whole lot of money top line. We didn't make a whole lot of money bottom line, right? I mean, it was very cool to talk about the millions we were making all over social media. It wasn't very cool to know that I probably could have made more being a manager at a Starbucks, right?

And so we start a business, we start being an entrepreneur so we can buy our time back. Well, the only way you can buy your time back is if you're making money, right? And that's the point. So if you're listening to this and this is maybe triggering you a little bit, then you got to really look at that. Because I talked to an individual just yesterday.

And so we start a business, we start being an entrepreneur so we can buy our time back. Well, the only way you can buy your time back is if you're making money, right? And that's the point. So if you're listening to this and this is maybe triggering you a little bit, then you got to really look at that. Because I talked to an individual just yesterday.

He actually applied to work with me one-on-one. And this guy is doing really, really well. But he has a really small functional team, right? He's spending $100,000 a month and doing roughly $300,000 to $400,000 a month, give or take on the month. And that's a very high-functioning team. Now I'm not suggesting all of you guys go spend a hundred grand a month.

He actually applied to work with me one-on-one. And this guy is doing really, really well. But he has a really small functional team, right? He's spending $100,000 a month and doing roughly $300,000 to $400,000 a month, give or take on the month. And that's a very high-functioning team. Now I'm not suggesting all of you guys go spend a hundred grand a month.

But what I'm saying to that is he doesn't have some, you know, 18 person office. It's very functional, very, the best word I almost want to use is like, they're like snipers, right? Bigger is not better. The shotgun approach in this case isn't better. The rifle is. They know what they're looking for.

But what I'm saying to that is he doesn't have some, you know, 18 person office. It's very functional, very, the best word I almost want to use is like, they're like snipers, right? Bigger is not better. The shotgun approach in this case isn't better. The rifle is. They know what they're looking for.

They know the areas, they know the deals, they know the profit margin spreads and he's transactional and he fix and flips and he wholesales. And so I encourage you from this episode to audit what you're really wanting, right? I mean, you guys have heard me say this time and time again, right? The first law of success is you gotta decide what you want and then who you need to be to get it.

They know the areas, they know the deals, they know the profit margin spreads and he's transactional and he fix and flips and he wholesales. And so I encourage you from this episode to audit what you're really wanting, right? I mean, you guys have heard me say this time and time again, right? The first law of success is you gotta decide what you want and then who you need to be to get it.

You know that to be the first law. And then you gotta commit to that. And I guarantee all of you say, I want an office with 100 people and I'm making 100 grand a year. No one's saying that. That's not what you want. You wanna be rich. You don't want to be working as much. But the interim to get there is you do need to work a lot, right? But then you need to work smarter.

You know that to be the first law. And then you gotta commit to that. And I guarantee all of you say, I want an office with 100 people and I'm making 100 grand a year. No one's saying that. That's not what you want. You wanna be rich. You don't want to be working as much. But the interim to get there is you do need to work a lot, right? But then you need to work smarter.

So I'm going to take a step back. I'm going to bring this conversation back to leads and conversion. You don't always need more leads. You need to convert more. And you're not even capturing the ones that are going to your website because you're not using a company like leaddetector.io.

So I'm going to take a step back. I'm going to bring this conversation back to leads and conversion. You don't always need more leads. You need to convert more. And you're not even capturing the ones that are going to your website because you're not using a company like leaddetector.io.

And so the whole cycle of this bigger and more, all of it, like everything I'm saying at this point would tell you, and I know this to be true, in most cases, I mean most, it is not better. It is actually worse. You will be worse off.

And so the whole cycle of this bigger and more, all of it, like everything I'm saying at this point would tell you, and I know this to be true, in most cases, I mean most, it is not better. It is actually worse. You will be worse off.

You will make less money because you will hire more people, you will have more costs, you'll have operational bloat, and you won't have the conversion of the leads at the pace you want, And you're not going to make as much money growing and going big. And by the way, this isn't even to mention about, you know, being able to increase profit per deal. We haven't even talked about that.

You will make less money because you will hire more people, you will have more costs, you'll have operational bloat, and you won't have the conversion of the leads at the pace you want, And you're not going to make as much money growing and going big. And by the way, this isn't even to mention about, you know, being able to increase profit per deal. We haven't even talked about that.

Now, this doesn't have anything about being bigger. But if you focused your time, energy, and attention not on hiring and training and all that stuff but actually increasing your margin of deal right instead of averaging 10 grand average 25 grand you don't have to get bigger you don't need more deals you're making more more money per deal and that is just creating efficiencies and so you know

Now, this doesn't have anything about being bigger. But if you focused your time, energy, and attention not on hiring and training and all that stuff but actually increasing your margin of deal right instead of averaging 10 grand average 25 grand you don't have to get bigger you don't need more deals you're making more more money per deal and that is just creating efficiencies and so you know