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The Science of Flipping

new draft: 2025-05-30T04:26:45.510Z

Fri, 30 May 2025

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Chapter 1: How can I overcome high-interest credit card debt?

0.249 - 26.887 John Smith

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27.107 - 28.768 John Smith

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30.269 - 36.631 Emily Davis

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61.59 - 75.836 Jane Doe

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Chapter 2: What marketing strategies can help real estate businesses?

76.856 - 101.969 Justin Colby

Still treating your real estate business as a side hustle? At Joe Homebuyer, we help real estate entrepreneurs scale to full-time with right strategies, training, and community. Join a winning community of go-givers. Get access to weekly strategy calls, leadership training, and industry expert masterclasses. Plus, we'll help you get more deals across the finish line and increase your profits.

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102.85 - 124.624 Justin Colby

If you want to stop grinding and start growing, Joe Homebuyer is your competitive edge. Because that's where I think you need to start. I don't think any of us as entrepreneurs go into entrepreneurship to make less than 250 grand a year. But somewhere along the lines, people want more, they want to get bigger, they want to have employees, they want to do more.

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125.124 - 155.664 Justin Colby

But more doesn't mean net profit either. This is why I want to expose this kind of myth or people talking about how like, grow bigger, you know, and all this other stuff. I have so many points to just basically point out that It's not always the case. What is up? What is up science of flipping fam? We are going with a solo dolo hardcore tactical real estate advice from yours truly.

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157.023 - 172.631 Justin Colby

The Justin Colby. Now, if you're not following me on Instagram, you probably should. I am giving away incredible content right there on Instagram. Go follow me at the Justin Colby and go follow everything and you'll see some great stuff there.

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Chapter 3: Why is the myth 'bigger is better' misleading in real estate?

173.772 - 201.741 Justin Colby

Now, I want to dive in to some tactical myths, the myths that I think need to be broken here in the real estate investing space, as well as I want to talk to lead and conversions, right? And so there's a lot of myths that I think that are out there that fly around from people that probably have never really built a big business and probably are just solopreneurs and

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202.381 - 225.277 Justin Colby

you know, say things that they think to be true, but that aren't true. Right. And so starting out with this idea is bigger is better and more is better. Now you talk to Grant Cardone and he's going to tell you bigger is better right now. He's done something pretty spectacular. And many of you guys probably read books just like I do.

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225.337 - 256.577 Justin Colby

And there's a great book out there by Dr. Hardy, you know, 10 X is better than two X. So I'm all in alignment with that. But I think from my own 18 years of experience, anytime I go way outside my realm, outside my expertise, without individuals around me in that expertise, I find that I always feel some pain, right? Sometimes it's just growing pain. Sometimes it's some bigger pain. But

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258.123 - 280.182 Justin Colby

I think there's a lot of people that want to get bigger and more and more deals and more money and more and more and more. And I don't fully subscribe to that. Now, I always want everyone here listening to me and watching me on YouTube and Instagram to push themselves. I always want to encourage to grow. I think it just needs to be framed in the right way, right?

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280.362 - 302.231 Justin Colby

I want to talk specifically about more deals, more leads, and I want to kind of frame it in a way that I think you guys are going to appreciate. Because whether it is a myth that bigger is better and more is more and better or not, I'm tired of people... really kind of making that the narrative.

303.291 - 325.899 Justin Colby

What I do believe specific to the lead and deal flow side of what we do, mostly in the single family space, okay, I'm talking mostly in the single family, and then I'll circle back to some commercial and apartments. But there are services that can help you actually do more deals with what you already have.

326.781 - 347.169 Justin Colby

So a lot of times we as wholesalers and fix and flippers and transactional investors, we need more leads to do more deals. We need more leads to do more deals. We always want to keep investing in marketing to do or to get more leads to do more deals to make more money, right? But I think there's some efficiency. So the first thing I'll tell you to write down right now

348.908 - 382.203 Justin Colby

is I want you to look into leaddetector.io, leaddetector.io. If you are one of those investors that has a website, and you push any amount of traffic to the website. And by pushing traffic, I mean if you do pay-per-click Google advertising or Bing advertising, if you do Facebook ad advertising, if you do TV commercials, and or even if you do direct mail with your website on it.

382.984 - 417.841 Justin Colby

If you are driving traffic to your website, then leaddetector.io is a great service that will help you capture roughly 20 to 30% more leads than if you don't use lead detector. I'll give you an explanation about this. There's roughly an industry standard that we see roughly 1% to 2% of those that visit our website opt in to our form, give us information, want us to call, roughly 1% to 2%.

Chapter 4: How can lead detection tools improve lead conversion?

623.093 - 643.099 Justin Colby

So even if you're not the best salesperson, if you do not have to pay more for these leads, you are just simply going to convert more deals out of a lot of averages. The more homeowners you talk to, the more chances you have to get a deal. and you're not spending another $250 per lead on Google.

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651.656 - 655.017 Mark Johnson

businesses traveling and ensuring I get my morning workouts in.

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655.557 - 678.684 Justin Colby

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679.324 - 703.036 Justin Colby

my favorite scent bourbon leather it's fresh is subtle and doesn't clash with my clone and i was surprised by how well the solid stick works even after an intense morning workout mando starter pack is perfect for the new customer it comes with a solid stick deodorant cream tube deodorant two free products of your choice like a mini body wash or a deodorant wipe and free shipping

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703.576 - 733.854 Justin Colby

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734.534 - 758.671 Justin Colby

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759.291 - 781.311 Justin Colby

Keynote speakers include Sharon Lecter, Mike Maloney, Tom Wheelwright, and more. There's no sales pitch, just real, innovated, actionable content and tools. Whether you're a seasoned investor or just starting out, you'll discover secrets to creating lasting wealth through real estate. Know what is coming next. Learn market trends, innovative tools, and network with fellow investors.

781.911 - 808.456 Justin Colby

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808.857 - 826.805 Justin Colby

Invest smarter, grow faster, transform your future. So when it comes down to the idea of a bigger marketing budget, depending upon your specific scenario, who you are, how much experience, how big is your team, you know, whatever.

Chapter 5: What are the benefits of using AI in lead management?

915.56 - 941.794 Justin Colby

So if you look at your operation and you might be out there listening and watching this that you are the only part of your operation, you are the operation, you might realize I have too many leads. Right. I'm not even being efficient in what I'm doing here. And I need to focus on conversion. So then you say, well, how am I going to follow up with I'm going to make up a number here.

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942.154 - 969.667 Justin Colby

How am I going to follow up with 500 leads in my CRM? knowing that you are the only person working those leads. Well, that's where the cool technologies of today have come in, right? So like Rocketly CRM has automation within it that nurtures the sequencing of communication with those individuals. Now, typically that nurture can come through email, texting, or you could physically call, right?

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970.188 - 985.454 Justin Colby

Now, we don't do any outbound within Rocketly CRM. That's, you know, obviously all those laws have hit pretty hard. But if you need some sort of nurture sequence, leveraging AI is the way to go. Again, this is why I'm not totally in belief of more is always needed.

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986.415 - 1008.483 Justin Colby

If you use AI for the use case and it's there and built in a way that's communicating with the seller to rehash the conversation or bring them back to the table, then you don't need more leads. You need the AI to work so you don't have to. Now, this also goes to this idea and myth I want to break of bigger is better with your operation.

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1009.944 - 1036.373 Justin Colby

Given the state of technology these days, I just, I don't believe that much anymore. And I'm not saying some operations shouldn't be large, but if you want to be making $100,000 a month, you don't need more than five people in your business. five people right now. Again, I'm talking to the transactional real estate investor here. I am not talking to the apartment owner.

1037.013 - 1062.663 Justin Colby

I'm talking to the transactional real estate investor. If you have one or two acquisition people, you have one or two disposition people and yourself, you should be able to run A full fledged a hundred thousand dollars a month transactional business between wholesaling and fix and flipping for sure. I would even make the argument.

1062.743 - 1087.743 Justin Colby

If you do it the right way, you could take those acquisition people and turn them, not turn them into, but they, part of their job is transactional coordinating. They got to make sure all the paperwork is done, right? All the paperwork is submitted to the cell, uh, the title companies or closing lawyers. And then I'd also make the disposition people be transactional coordinators as well.

1088.143 - 1111.017 Justin Colby

Make sure all the job's done right, the earnest money is in, the assignment is in, the loan is done, whatever the case is done for the back end of it. But you wouldn't need more than five to get this done. I have a client, I do from time to time, I do one-on-one consulting, right? I take on one real estate investor, one business, and I help them build out their business, right?

1112.782 - 1140.288 Justin Colby

And I have a guy still to this day in Phoenix. It is just him and it is just an executive assistant. That is it to this very day. And he does well into the six figures a month. Well into it with two people. And I'll tell you, he does not work very hard. He is choosing to do the bigger, better deals. If it makes a small dollar amount, he doesn't care. He's only looking for the big winners, okay?

Chapter 6: How to structure a successful small real estate team?

1184.787 - 1196.844 Mark Johnson

Some of you guys wonder why I'm bald. Constant deals, higher profits, a roadmap to financial freedom.

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1197.604 - 1223.934 Justin Colby

That's exactly what we help entrepreneurs achieve at Joe Homebuyer. We provide the sales, negotiation, and marketing training that separates top investors from the rest. But it's more than just education. It's execution. You'll get weekly strategy calls, expert lead masterclass, deal reviews and real-time business coaching so you can scale with confidence.

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1224.574 - 1245.662 Justin Colby

Plus, you'll be surrounded by a community of self-driven, winning entrepreneurs who push each other to new heights. And for those of you who take this production to the next level, you'll qualify for our exclusive President's Club, where you'll be rewarded by luxurious vacations, recognition, and high-level networking.

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1246.323 - 1267.727 Justin Colby

If you're serious about turning your side hustle into a business that thrives, General Homebuyer is your path to scaling fast and winning bigger. As you know, accurate data and meaningful conversations with sellers drive revenue in real estate. If you can't reach the right homeowner or property, nothing really matters.

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1268.407 - 1292.038 Justin Colby

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1292.459 - 1319.421 Justin Colby

Our services maximize your results by turning quality data into more leads, which equates to more deals and ultimately greater profits. Our proven process ensures you never miss a motivated lead, thanks to real-time updates and unmatched data quality. For a limited time, use coupon code SOF for Science of Flipping to receive an extra 10% off. Let Quality Skip empower your business.

1319.902 - 1346.936 Justin Colby

Experience the Quality Skip difference. Visit QualitySkip.com now. But I would tell you guys... you got to make a decision on what you want because just to do the social media flex doesn't make a lot of sense. Just to be able to say you have this big business or this office or this amount of people, it's really, no one really cares.

1348.337 - 1366.697 Justin Colby

You know, I tell a lot of people, people always ask me, when should I hire? When should I start hiring? And my first question, and I want you guys to hear this question. Are you putting 250 grand a year in your pocket? Not in the company, in your pocket. Are you actually doing that level of business? Because that's where I think you need to start.

1366.997 - 1383.695 Justin Colby

I don't think any of us as entrepreneurs go into entrepreneurship to make less than 250 grand a year. Right. But somewhere along the lines, people want more. They want to get bigger. They want to have employees. They want to do more. But more doesn't mean net profit either. Right.

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