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Justin Duke

๐Ÿ‘ค Speaker
125 total appearances

Appearances Over Time

Podcast Appearances

SaaS Interviews with CEOs, Startups, Founders
ButtonDown Email Is Niche Mailchimp, Hits $5k in MRR

I'm good.

SaaS Interviews with CEOs, Startups, Founders
ButtonDown Email Is Niche Mailchimp, Hits $5k in MRR

I promise.

SaaS Interviews with CEOs, Startups, Founders
ButtonDown Email Is Niche Mailchimp, Hits $5k in MRR

Around $20 to $25 a month.

SaaS Interviews with CEOs, Startups, Founders
ButtonDown Email Is Niche Mailchimp, Hits $5k in MRR

So the flat fee is 29 a month.

SaaS Interviews with CEOs, Startups, Founders
ButtonDown Email Is Niche Mailchimp, Hits $5k in MRR

So the average user is actually not on sort of that main premium tier.

SaaS Interviews with CEOs, Startups, Founders
ButtonDown Email Is Niche Mailchimp, Hits $5k in MRR

They're just getting the metered bill.

SaaS Interviews with CEOs, Startups, Founders
ButtonDown Email Is Niche Mailchimp, Hits $5k in MRR

For sure.

SaaS Interviews with CEOs, Startups, Founders
ButtonDown Email Is Niche Mailchimp, Hits $5k in MRR

After a certain point, I started getting inbound emails where it was like, oh, this isn't just friends asking to use the tool.

SaaS Interviews with CEOs, Startups, Founders
ButtonDown Email Is Niche Mailchimp, Hits $5k in MRR

It's people who saw it on Twitter, who saw it on Hacker News that want to use it, who have volume more than I was expecting.

SaaS Interviews with CEOs, Startups, Founders
ButtonDown Email Is Niche Mailchimp, Hits $5k in MRR

Let's hack some sort of pricing strategy together so I have a cohesive thing to offer them.

SaaS Interviews with CEOs, Startups, Founders
ButtonDown Email Is Niche Mailchimp, Hits $5k in MRR

And it was entirely inbound, which was really nice.

SaaS Interviews with CEOs, Startups, Founders
ButtonDown Email Is Niche Mailchimp, Hits $5k in MRR

I think one of the advantages of all these soft launching tools, whether it's like Product Hunt or Beta Lister, all of those is you get a lot of inbound interest pretty quickly, even if it is very spiky.

SaaS Interviews with CEOs, Startups, Founders
ButtonDown Email Is Niche Mailchimp, Hits $5k in MRR

Um, so I was able to get, I think it was my first like dozen or so customers entirely inbound people just emailing me saying, Hey, I want to use this tool.

SaaS Interviews with CEOs, Startups, Founders
ButtonDown Email Is Niche Mailchimp, Hits $5k in MRR

How do I sign up?

SaaS Interviews with CEOs, Startups, Founders
ButtonDown Email Is Niche Mailchimp, Hits $5k in MRR

What do I have to pay?

SaaS Interviews with CEOs, Startups, Founders
ButtonDown Email Is Niche Mailchimp, Hits $5k in MRR

For sure.

SaaS Interviews with CEOs, Startups, Founders
ButtonDown Email Is Niche Mailchimp, Hits $5k in MRR

It was product hunt.

SaaS Interviews with CEOs, Startups, Founders
ButtonDown Email Is Niche Mailchimp, Hits $5k in MRR

Um, and then hacker news as well were kind of the main two.

SaaS Interviews with CEOs, Startups, Founders
ButtonDown Email Is Niche Mailchimp, Hits $5k in MRR

I think it's more lightning in a bottle.

SaaS Interviews with CEOs, Startups, Founders
ButtonDown Email Is Niche Mailchimp, Hits $5k in MRR

There's been a plethora of people writing about how to launch on all of these news platforms.