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Justin Duke

๐Ÿ‘ค Speaker
125 total appearances

Appearances Over Time

Podcast Appearances

SaaS Interviews with CEOs, Startups, Founders
ButtonDown Email Is Niche Mailchimp, Hits $5k in MRR

And I do think a lot of it is very hit or miss.

SaaS Interviews with CEOs, Startups, Founders
ButtonDown Email Is Niche Mailchimp, Hits $5k in MRR

Sometimes you win the lottery.

SaaS Interviews with CEOs, Startups, Founders
ButtonDown Email Is Niche Mailchimp, Hits $5k in MRR

One of the things that I've found continuously helpful, though, is just searching for

SaaS Interviews with CEOs, Startups, Founders
ButtonDown Email Is Niche Mailchimp, Hits $5k in MRR

comments and folks discussing the broad genre and sort of like dropping your name in a little bit.

SaaS Interviews with CEOs, Startups, Founders
ButtonDown Email Is Niche Mailchimp, Hits $5k in MRR

Obviously, you don't want to be spammy with it.

SaaS Interviews with CEOs, Startups, Founders
ButtonDown Email Is Niche Mailchimp, Hits $5k in MRR

But even after the initial launch, sort of the show HN post, if that doesn't work out so well, you can still be present in the community and have conversations and slowly offer folks and I still see a large proportion of my traffic coming from, you know, comments that I've made months ago on Hacker News, as long as

SaaS Interviews with CEOs, Startups, Founders
ButtonDown Email Is Niche Mailchimp, Hits $5k in MRR

The content is relevant and the tool itself is put into the discussion.

SaaS Interviews with CEOs, Startups, Founders
ButtonDown Email Is Niche Mailchimp, Hits $5k in MRR

So that comes into the other feedback loop, too, of folks in that community who are using Bundown as a platform.

SaaS Interviews with CEOs, Startups, Founders
ButtonDown Email Is Niche Mailchimp, Hits $5k in MRR

When those posts go viral, I get a ton of inbound marketing there because it's all on the top level domain.

SaaS Interviews with CEOs, Startups, Founders
ButtonDown Email Is Niche Mailchimp, Hits $5k in MRR

That was, I think you can strategize more in terms of the initial launch.

SaaS Interviews with CEOs, Startups, Founders
ButtonDown Email Is Niche Mailchimp, Hits $5k in MRR

Product Hunt is much more friendly in terms of letting people kind of glom on and being very sort of positive.

SaaS Interviews with CEOs, Startups, Founders
ButtonDown Email Is Niche Mailchimp, Hits $5k in MRR

Like the community there in general is nicer, but it's the opposite of a long tail, right?

SaaS Interviews with CEOs, Startups, Founders
ButtonDown Email Is Niche Mailchimp, Hits $5k in MRR

Like you're not going to be able to bring it up in a lot of discussions.

SaaS Interviews with CEOs, Startups, Founders
ButtonDown Email Is Niche Mailchimp, Hits $5k in MRR

I think the state of discourse and like the actual people commenting on Product Hunt is much more less in volume.

SaaS Interviews with CEOs, Startups, Founders
ButtonDown Email Is Niche Mailchimp, Hits $5k in MRR

It's really just that first day.

SaaS Interviews with CEOs, Startups, Founders
ButtonDown Email Is Niche Mailchimp, Hits $5k in MRR

If you can kind of get in the top five, then you're gonna get a great spike of content, but it'll drop off pretty dramatically thereafter.

SaaS Interviews with CEOs, Startups, Founders
ButtonDown Email Is Niche Mailchimp, Hits $5k in MRR

I don't off the top of my head.

SaaS Interviews with CEOs, Startups, Founders
ButtonDown Email Is Niche Mailchimp, Hits $5k in MRR

I remember it was pretty substantial.

SaaS Interviews with CEOs, Startups, Founders
ButtonDown Email Is Niche Mailchimp, Hits $5k in MRR

Like even now, when I look at my historic signup graph, like that is a very prominent spike.

SaaS Interviews with CEOs, Startups, Founders
ButtonDown Email Is Niche Mailchimp, Hits $5k in MRR

It was dramatic and it was very useful.