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Justin Duke

๐Ÿ‘ค Speaker
125 total appearances

Appearances Over Time

Podcast Appearances

SaaS Interviews with CEOs, Startups, Founders
ButtonDown Email Is Niche Mailchimp, Hits $5k in MRR

So right now around 250, 260 paying customers.

SaaS Interviews with CEOs, Startups, Founders
ButtonDown Email Is Niche Mailchimp, Hits $5k in MRR

Just me.

SaaS Interviews with CEOs, Startups, Founders
ButtonDown Email Is Niche Mailchimp, Hits $5k in MRR

I get some friends to help me with copy editing and reviewing some pull requests every now and then, but it's me on the masthead.

SaaS Interviews with CEOs, Startups, Founders
ButtonDown Email Is Niche Mailchimp, Hits $5k in MRR

For sure.

SaaS Interviews with CEOs, Startups, Founders
ButtonDown Email Is Niche Mailchimp, Hits $5k in MRR

Churn actually looks pretty similar on both, but people who are on purely the metered churn a little bit more, I think it's around like

SaaS Interviews with CEOs, Startups, Founders
ButtonDown Email Is Niche Mailchimp, Hits $5k in MRR

let's say 8% month over month churn.

SaaS Interviews with CEOs, Startups, Founders
ButtonDown Email Is Niche Mailchimp, Hits $5k in MRR

If you're just using the metered, you're not using any of the premium features, but I've found that the folks who are using the premium features, people who I'm getting more revenue from actually stickier.

SaaS Interviews with CEOs, Startups, Founders
ButtonDown Email Is Niche Mailchimp, Hits $5k in MRR

It's closer to, I'd say like four or 5% churn.

SaaS Interviews with CEOs, Startups, Founders
ButtonDown Email Is Niche Mailchimp, Hits $5k in MRR

It's pretty much all been inbound.

SaaS Interviews with CEOs, Startups, Founders
ButtonDown Email Is Niche Mailchimp, Hits $5k in MRR

I think around last year, I messed around with just sort of doing some AdWords stuff, seeing if that was going to be a useful channel.

SaaS Interviews with CEOs, Startups, Founders
ButtonDown Email Is Niche Mailchimp, Hits $5k in MRR

I was able to get like a bit of flow coming from those channels, but it wasn't playing to my strengths.

SaaS Interviews with CEOs, Startups, Founders
ButtonDown Email Is Niche Mailchimp, Hits $5k in MRR

I felt like I only have, especially bootstrapping as a side project, I only have so many hours in a day.

SaaS Interviews with CEOs, Startups, Founders
ButtonDown Email Is Niche Mailchimp, Hits $5k in MRR

I'd rather spend that time improving the product and doing blogging type things to do marketing as opposed to fiddling around with like the search ad side of things.

SaaS Interviews with CEOs, Startups, Founders
ButtonDown Email Is Niche Mailchimp, Hits $5k in MRR

I would go with passively, besides my employers, the Collison brothers are great and I learned a lot from them.

SaaS Interviews with CEOs, Startups, Founders
ButtonDown Email Is Niche Mailchimp, Hits $5k in MRR

Richard Allison, who is the CEO of Domino's.

SaaS Interviews with CEOs, Startups, Founders
ButtonDown Email Is Niche Mailchimp, Hits $5k in MRR

If you look at the Domino's stock over the past few years,

SaaS Interviews with CEOs, Startups, Founders
ButtonDown Email Is Niche Mailchimp, Hits $5k in MRR

They have changed from being a food company into a distribution company.

SaaS Interviews with CEOs, Startups, Founders
ButtonDown Email Is Niche Mailchimp, Hits $5k in MRR

And it's really, really cool.

SaaS Interviews with CEOs, Startups, Founders
ButtonDown Email Is Niche Mailchimp, Hits $5k in MRR

Besides Stripe, Notion.

SaaS Interviews with CEOs, Startups, Founders
ButtonDown Email Is Niche Mailchimp, Hits $5k in MRR

Notion is my lifesaver.