Justin Ishbia

But this part of the market does create those unique opportunities to get it right.

You're talking about seven times your money, and I think there's no better way than to create value than to compound it and be a leader in a business growing at a really fast pace.

I have to say I build a board like a basketball team.

I don't want five point guards.

I want a point guard, a power forward and center.

What is traditional in private company investing?

Before I found Assure, I invested in small companies, about $20,000, $50,000.

What happened normally is that whoever put the most money on was the board.

And usually they had no relevance, no importance.

The guy puts in a half million bucks and they said the board.

No, that never happens for us at all.

And so we want to go, we finally call the Mount Rushmore of that industry.

So back to the veterinary industry as an example.

I want to identify who, by industry standard reputation, is viewed to be best in class.

And I use sports as analogy.

I think people oftentimes know college basketball.

Who is Tom Izzo?

Who is Mike Krzyzewski?

And who is their family tree?

Every industry has their Tom Izzo and their Mike Krzyzewski who are preeminent basketball coaches.