Justin Ishbia

And they're trained well enough to know there's a problem here.

I need to see the doctor on this sort of stuff.

And by the way, the same thing.

The nurse should only see what the nurse should see.

And the medical assistant should see what the medical assistant should see.

And that creates stickiness because employees love doing things that are unique, only they can do.

What frustrates a doctor is interviewing the front desk person.

What frustrates a doctor is having to do some of the most simplistic sort of follow-up or coding and putting into the system.

And so we like to partner with individuals

who love what they do, are really darn good at it, but want to leave another part of the business alone.

They do not want to do it.

And so oftentimes, like ESI software, software founders usually are pretty savvy business people as well.

They started the business because they wanted to create something in the enterprise, and they did all parts of it.

We started in healthcare because usually doctors wanted to do good and help people.

It was a byproduct of their job to have to do the administrative part of the business.

We said, great, you go be the doctor.

We'll be the business part together, best in class and create a business that will help more people in the scale.

And that's just how we think about it.

But there's so many different parts of the world that you can create value in, but you gotta be focused.

I always tell people, when you have a lot of priorities, you have none.