Justin Mitchell

Yeah, so annually, you're paying $3 a user.

Monthly, you're paying $5 a user.

And average team size is somewhere between 8 and 10, upwards to maybe 45, depending on the use case.

So we have a couple of VCs that are actually using it to talk to all of their portfolio companies.

And those are like 45, 50 people in those teams.

Yeah, I mean, I talk about this a lot.

It's one of my favorite strategies.

of Yak's genesis is writing coattails of somebody else's marketing efforts.

I've always been really big on not putting money into ads, finding creative other ways to find users.

And for us, that meant utilizing Product Hunt's existing audience.

It's startups, it's makers, it's designers, developers.

It's exactly who we were trying to target.

So from an audience perspective, it worked out really great for us.

So we submitted this to the hackathon specifically with the explicit idea of we will win the hackathon because we're really good builders.

We know how to make something that looks good.

And once we do, that will be free press for our design agency, SoFriendly, which was really the idea at the time was let's use this as a marketing funnel, get featured by them, and then people will come in and find out who built it and they'll hire us.

That was kind of the idea.

So yeah, we really just kind of leveraged their audience

They put us in their newsletter.

They put us on their Medium blog.