Justin Mitchell

They tweeted about us.

They put us on their Facebook.

And then we won the hackathons.

We were on the homepage of their website.

And all of that resulted in thousands of people coming into the funnel for free.

We didn't have to pay for any of that.

I don't know, I guess contractors and a couple of developers on our own team for like four days of work to actually build the product out.

But we didn't have to pay for any of this newsletter sponsorship.

We were just featured for free because we did a good job.

And by doing a good job in their hackathon, we were obviously promoting their brand.

Yeah, so the Makers Festival was Thanksgiving 2018, so it was like November 28th.

No, so the original one was going all the way down.

You might find yelling across cubicles, which was what YAK actually stands for.

Yeah, so I mean, that resulted in probably a thousand signups, downloads, really, you know, let's translate it into downloads.

You know, I think we probably had at peak, maybe like 500 people using the app on kind of a weekly basis.

I mean, admittedly, this part,

It was not that great, right?

It was definitely a hackathon project.

So I was surprised that many people actually got it up and running.

And a lot of them were in like weird industries.