Justin Mitchell

And that way we know, okay, that's a mainstay.

That's going to stay on the pricing page because that was a reason someone upgraded.

If nobody ever upgrades for some specific reason, just put it on the free plan because clearly that's not a reason to upgrade.

And so a lot of what we're doing is really just experimentation.

I love seeing more users in the platform and

So we're not forcing paid plans right now because it's really all about iterating on product feedback.

This is a very new way of working.

We're asking people to not get instant gratification.

Don't hop on a call.

Don't get that answer right away.

Send it as a yak message and somebody will reply in 15-20 minutes.

That breaks a lot of norms of the way people think about collaboration in a company.

And that means we have to be very careful about saying, hey, try this.

It's different.

It's a weird way of working, but I promise it's more productive.

And we really want to get that feedback loop.

And that's ultimately more important to us right now, especially as a venture backed company versus a bootstrapped company.

If this was fully bootstrapped and we had to build out a huge team, there'd be no other money coming into the company.

We would have to be forcing a lot of paid upgrades.

Right now, though, because of the fact that we have investors,