Justin Shum

So we're eliminating that.

Sure, yeah.

But what's great about us, and this is what's somewhat proprietary, is the user interaction data that we're going to get from these MBA students who are going to tell us what is the most accurate response or outcome or path.

Maybe in that example, but we think it could be different and more efficient in the way we do it.

You know what it's about?

It's about understanding your ICP.

We're not trying to do this for every vertical.

And so we understand that MBA students, as well as consultants, leverage a dozen different frameworks.

That's the outcome they want.

They want to be able to do an analysis and apply a framework.

And so if we understand that desired outcome, then we can optimize it.

It is a prompt, but they're not having to prompt it.

You're right.

You got it.

Yeah, we are still leveraging prompts, but as the user, you don't need to prompt yourself.

You don't have to deal with that.

And it reduces the cognitive load.

Yeah, great question.

So we are actually taking, we see this as, you know, we're trying to actually disrupt

platforms like Wikipedia.