Jyunmi Hatcher

So we had to let it go, and then we did other things.

So this sort of goes along the thing that you're identifying is everything is moving so quickly, and there is more points of drawing your attention away from a focused output or a focused goal.

So I have found to, with the increase in productivity and hardware output, software and internet speeds and things like that, I remember the time when I had a 14.4K modem and it literally took 30 seconds to load a website.

So, you know, I'm fine with pressing the button and then go grabbing a snack.

Well, here's the thing, right?

This has been... Okay, so from like the creative agency side of things, right, or creative, any kind of project you work on, doesn't have to be creative, but any kind of project that you work on for an enterprise or for another company, and even lawyers have a term, billable hours, right?

This is the...

This is how much expertise, time, energy, equipment, you know, all of that stuff to get it to be very efficient.

Yeah.

Or like I like to use the Montgomery Scott rules of engineering where you

You say, yes, this will take 24 hours to do.

We'll have this ready for you, Captain, tomorrow.

But it takes you two hours to fix.

It's the only way that you know you've earned your legendary status.

But the point is, there's the amount of...

time, work, and energy that has gotten to the point to where you could do it efficiently.

You could do it in two hours of AI time.

Whereas if you didn't use AI, it would be literally, you know, 10.

Right.

You project results based versus.