Kai Fernot

Unfortunately, reality TV in America made the idea of prepping seem like something that only crazy people would do.

I think as we're seeing more extreme weather events, unsettled politics, people are feeling a little bit more nervous in their everyday life.

There is a movement towards, well, you know, why wouldn't I have a bag with all the things that I couldn't do without if my house burnt down?

If I end up in a shelter, why wouldn't I have a change of my own underwear and three days worth of food so I don't have to rely on other people?

It is becoming more normalized to be just that little bit more prepared.

I know in Australia, when summer comes, everybody cleans out the gutters and, you know, trims down the trees, gets rid of the dry stuff around their house.

And this is just a little bit of an extension of that.

It's just that one step further.

Like if somebody came to you, knocked on your door and said, you've got one minute to grab everything that's important to you.

Isn't it far easier to have a little bag of that stuff already ready rather than going, oh my gosh, what is the most important thing to me when I walk out that door?

It's interesting because I do think that when it comes to the household, women are considering it far more than men.

I find that women tend to be a little bit more nervous about the family future and wanting to be more proactive about it.

Whereas, you know, men kind of can sometimes think, well, I'll be all right.

We'll just wing it, you know, just heading out without it.

But

And survival, the idea of going into the wilderness and trying to get by, I think does appeal to more men than women.

I saw a Dexter cartoon and it seems to suggest at the end of the world, the best thing women could do was run to the nearest man.

And at that moment, I was like, right, I have to be the one to prove that women have a spot in the survival space.

You know, women are amazing.

They're incredible in a crisis.