Kai Risdahl

Bond prices, should you be curious, and you should be, they fell.

The yield on the 10-year T-note rose to 4.14 percent.

Do I really have to explain why you should be curious?

I feel like we do that story all the time.

You're listening to Marketplace.

This is Marketplace.

I'm Kai Risdahl.

As everybody back east is pretty much aware, this has been the coldest, snowiest winter they've had in years.

Record-breaking.

In point of fact, increasingly, it seems people are getting their forecasts and their storm coverage from independent meteorologists on social media and YouTube versus plain old TV.

It has become so common, actually, that the American Meteorological Society has started offering something called a digital meteorologist certification to help people suss out which accounts they can trust.

Marketplace's Samantha Fields has more on that.

Almost all day Sunday and Monday during that recent East Coast snowstorm, Ryan Hall was live on YouTube.

The blizzard of 2026 is well underway.

Hall runs one of the most popular weather accounts on social media and YouTube, where he has more than 3 million subscribers.

It started as a hobby early in the pandemic.

I didn't think it was going to turn into anything.

And here we are, about five years after that, we took off insanely.

Hall has been into meteorology since he was a kid.

He thought he'd get a degree in it and do weather on TV.