Kai Risdahl

American Emergency, the movement to kill FEMA, is a brand new series from WNYC's On The Media.

Listen wherever you get your podcasts.

This is Marketplace.

I'm Kai Risdahl.

Back to the retail counter we go, where Dylan Demery is the owner of She's Fly.

That's a women's fly fishing company in Fort Collins, Colorado.

Dylan Demery of She's Fly, Fort Collins, Colorado.

We turn now to the humble legume, beans.

They're shelf-stable, they're high in fiber and protein, and you can find a can of them at your local Piggly Wiggly for like a buck.

Unassuming, yes, but beans are having a moment.

The hashtag BeanTalk on TikTok has 11,000 videos associated with it.

Last year, Grubhub, the food delivery app, saw bean orders jump by 135%.

Jillian Deutsch is a consumer goods reporter.

She's with Bloomberg in London, where she wrote the other day about the bean craze.

Jillian, thanks for coming on the program.

Good to have you.

Which, that sentence, I'm not sure has ever been uttered on this program.

I would like you to tell me, as I alluded to up in the introduction, social media is where this whole thing started.

Would you tell me what bean talk is, please?

So first of all, always consult your own medical professional.