Kai Risdahl

Right.

And so as I started reporting, I was like, oh, cool, this will be a neat kind of corner of the music industry.

And so as I started reporting, I was like, oh, cool, this will be a neat kind of corner of the music industry.

And really early on, one of the musicians I talked to was like, no, let me stop you right there.

And really early on, one of the musicians I talked to was like, no, let me stop you right there.

It's not really the corner.

It's not really the corner.

It kind of is the music industry for a whole lot of working musicians, even artists that you've heard of either dabble or their day job is making sync music, making music to be scored to video.

It kind of is the music industry for a whole lot of working musicians, even artists that you've heard of either dabble or their day job is making sync music, making music to be scored to video.

A lot of really serious musicians kind of take this as their nine to five.

A lot of really serious musicians kind of take this as their nine to five.

Well, on that day job nine to five thing, it lends a certain stability to what otherwise has been for generations and generations, like a sort of gig music side hustle.

Well, on that day job nine to five thing, it lends a certain stability to what otherwise has been for generations and generations, like a sort of gig music side hustle.

You got to really, really, really get out there and do your own thing.

You got to really, really, really get out there and do your own thing.

Lends a stability to that sort of business.

Lends a stability to that sort of business.

Absolutely.

Absolutely.

And I mean, I would say more so now, even than in generations past, music is a really, really hard way to make a living.