Kai Risdahl

And I shazammed it on my phone, as you do, and nothing came up.

And I'm kind of a music nerd, so I was like, strange, what is this pop song?

And I'm kind of a music nerd, so I was like, strange, what is this pop song?

And I started poking around and I couldn't find it anywhere.

And I started poking around and I couldn't find it anywhere.

And then I started asking around and that kind of opened up the door of this sync music world and eventually threw some calls and...

And then I started asking around and that kind of opened up the door of this sync music world and eventually threw some calls and...

reporting, I found the folks behind the track and then went on to profile that company and go down this whole rabbit hole of sync music.

reporting, I found the folks behind the track and then went on to profile that company and go down this whole rabbit hole of sync music.

And a rabbit hole indeed it was.

And a rabbit hole indeed it was.

Tell me about this industry because, you know, I've heard that music and I'm like, hey, that's a cool song.

Tell me about this industry because, you know, I've heard that music and I'm like, hey, that's a cool song.

And, you know, as I said in the introduction, we use some of it here.

And, you know, as I said in the introduction, we use some of it here.

So it's but it's an entire industry.

So it's but it's an entire industry.

It's like a whole business thing.

It's like a whole business thing.

Right.