Kailey

And so why not share that value system publicly?

And I think that's where a lot of the loyalty lies when people fundamentally

jive with the brand as a whole.

And I think that's how a lot of brands have turned from just a manufacturer to a lifestyle brand to having those loyal customers that will go around even wearing the t-shirt proudly and boldly proclaiming like, this is what I purchased.

No.

Um,

I don't know how many people buy their first gun in quite the position that I was in.

I lived in a very, well, for East Tennessee, what would be considered like high crime area right off of the university.

There was an incident at the apartment complex that I lived in, took a

good hard look in the mirror, realized I'm a whole five foot nothing, weighed at the time, maybe 110 pounds and was like, I don't like my odds in any of this situation.

And so

I was broke, a college student, and needed protection.

And so I got a clearance gun because it was the only line item that was necessary outside of price was that it could shoot.

And if it hit those two boxes, I was out.

We were good.

So I don't know how many people are in that position.

Hopefully not many.

Hopefully if you are in that position, you are able to purchase something.

But I do think that there is an emotional response that we have to take into account here that I don't think is talked about often enough.

with what are the new gun owners?